China Communications and PR Manager

Region: China

Bundesland: Shanghai

Stadt: Shanghai

Business Unit: Store Support Centre (SSC)

Zeittyp: Full-time

Beschreibung & Anforderungen

The Opportunity

  • Lead the development and execution of communications and PR strategies for lululemon in China.
  • Develop and guide the external media strategy and execution within the region to introduce the brand to new guests, position the company as a thought leader, and gain attention for the company’s leadership positions in the areas of innovation, sustainability and culture, to name a few
  • Manage and oversee the communications agencies identified to amplify the brand and create action-oriented, inspiring PR strategies and campaigns.
  • Lead internal communications across the region to celebrate the company’s culture while inspiring and educating retail and SSC employees about the company’s business strategies, policies and initiatives.
  • Serve as communications advisor to the company’s cross functional leaders and global leaders at all levels of the company, understanding the dynamics of internal and external communications
  • Support the leaders within the region through consistent and compelling communications strategies the create a connection between the leaders and the audiences.
  • Support the company’s approach and response in the region during crisis situations, working closely with peers across communications, legal, brand and people and culture.
  • Serve as a member of the Brand and Marketing organization in China
  • Work closely with the Global Communications team, working closely with peers across corporate communications, consumer PR, internal communications and regional communications.
  • Develop and regularly report on key indicators to objectively show the impact of strategy. 
  • Build a team over time in the region in internal communications, consumer public relations, and corporate communications.
  • Stay current on news, trends and political climate and keep global leaders informed on business impacts.

Key Qualifications

·   More than 10 years of experience in communications building authentic and meaningful relationships with the media and thought leaders.

  • Demonstrated success guiding public relations and communications for brands.
  • Strong relationships with the media and understanding of the digital landscape.
  • An outstanding writer and storyteller who has a track record delivering for executives on multiple platforms and forums
  • Excellent written and verbal communication skills; and strong presentation skills.
  • Able to quickly and easily develop relationships with people across cultures and geographies.
  • Naturally inspires others and demonstrates an appetite for learning and personal development
  • Bachelor’s degree in communications or related discipline. Effectively bilingual, English and Mandarin.

The Details

  • Reports to the Vice President, Global Communications & PR.  Will work closely with VP, Brand Marketing, China.
  • Based in Shanghai.
  • Will develop communications function within China for lululemon.