Community Marketing Lead, Germany

Region: Germany

Bundesland: Berlin

Stadt: Berlin

Business Unit: Store Support Centre (SSC)

Zeittyp: Full-time

Beschreibung & Anforderungen

Community Marketing Lead, Germany (Berlin based role)

Who We Are

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.
About the Role

The Community team at lululemon is responsible for creating, developing and executing marketing strategies that inspire and connect key stakeholders, internally and externally. The Community Marketing Lead is a people and industry leader whom collaborates with key stakeholders and partners to create and implement a communications strategy in market. 

Core Responsibilities

Delivers regional marketing strategies, planning & execution to drive the EMEA business 
Coaches stores in partnership with retail teams, to deliver effective marketing to build long-term brand equity and accomplish B&C objectives
Identify and maintain good relationships with local partners and store ambassadors to create opportunities and awareness
Manage the new store opening process and collaborate with cross-department stakeholders to drive retail business
Plans and executes local social plans in collaboration with the brand team & brand calendar 
Manage strategic materials, budgets and reporting tools

Finer print

3+ years of experience in multi-channel marketing & events (Digital marketing experience preferred but not essential) 
Proven experience of creating marketing plans with proven results 
Written, presentation and verbal communication skills

Must haves

Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
Deep understanding of the power of connection and relationships within the community
Pioneering self-starter, motivated by doing things differently and participating in a goals-oriented environment
An inclusive mindset, listening intently and communicating with honesty and empathy
Experience in enrolling, inspiring, influencing and bringing out the best in others
Has fun while delivering great results