Location: Australia
State/Province/City: Victoria
City: Melbourne
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Brand Manager, Australia & New Zealand
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The AUSNZ Brand team is part of the Asia Pacific Brand Marketing organisation and is responsible for build an iconic global brand with local relevance. We are the guardians of the lululemon brand, ensuring we show up in a premium, consistent and relevant way across our channels for our guests. Our primary goals are to increase the awareness, familiarity and demand for our brand and products by communicating our brand point of view and the superiority of our products.
The Brand team is responsible for brand management, brand strategy, integrated campaign management, brand media and social media. The Brand Manager reports to the Senior Manager, Brand for AUSNZ. We’re looking for a Brand Manager to create brand strategies and integrated campaign plans that drive awareness and familiarity of our brand and products across Australia and New Zealand.
A day in the life:
As Brand Manager, you will be responsible for bringing the lululemon brand to our guests across a variety of channels. You will inspire, guide and lead collaboration with cross-functional partners, and support the smooth running of our end to end campaign process.
- Leads the cross-functional development of AUSNZ marketing campaigns that deliver against our brand and business objectives
- Collaborate with APAC Brand and Global Brand teams on campaign development, influencing our partners with data and insights to ensure AUSNZ market needs are reflected and prioritised
- Develop campaign activation plans and work cross-functionally to drive their implementation across multiple channels, including but not limited to Social Media, Community, PR, Product, Retail Brand Experience, Ecommerce and Digital Marketing
- Work closely with AUSNZ Brand Operations to ensure campaign processes are followed, milestones are met and any risks are flagged
- Brief and collaborate with our media agency to develop plans and assets for top of funnel campaign moments, in collaboration with our Digital Marketing team to ensure a full-funnel approach
- Develop net-new campaign strategies and write briefs for Australia and New Zealand priorities as required
- Set, drive and regularly track campaign objectives and KPIs, ensuring timely reporting and learnings
- Conduct campaign reviews, in collaboration with Brand Operations, synthesise insights and learnings to inform our future plans
Qualifications:
- Minimum 8 years of relevant experience, ideally for a premium product-led brand
- Able to inspire teams with excellent written, presentation and communication skills
- Strong influencing skills and experience working in a matrix organisation are essential
- Project management experience
- Experience working for a global brand
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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Learn more about what it's like working for lululemon in our Asia-Pacific markets:
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.