Art Director, MIRROR (12 Month Contract, California)

Region: United States of America

State: California

City: LA

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

DESCRIPTION

We’re looking for an Art Director to join our in-house Creative Team, with a focus on MIRROR, the nearly invisible home gym. You will work closely with, and report to, one of our Creative Directors, be expected to collaborate with your team and partners to drive the work forward, and powerfully present your work to senior creative and brand leadership, and cross-functional stakeholders.

In this role, you will lead the conceptual vision and art direction for campaigns, brand initiatives and programs associated with MIRROR, with the goal of elevating top-of-funnel product and innovation storytelling, education, and feature messaging across a variety of marketing channels. You will also drive team level resourcing, management and timelines for the team of creatives reporting to you.

The ideal candidate has specialized experience developing creative for web, mobile, email, and paid media, as well as print, retail and out-of-home expressions — having created engaging visual designs and communications that support and elevate the marketing of feature-rich consumer products and innovative technologies.

You should be able to bring big concepts and ideas to life while also getting into the details. A strong understanding of UI design, typography, and design systems is a must.

RESPONSIBILITIES

Creative Oversight:

·       Conceptualize campaign vision, original graphics, copy, and content across channel and integrated marketing needs

  • Develop breakthrough moments and new ways of visually communicating and marketing product features and innovations throughout our existing and future digital ecosystem, inclusive of our apparel and technology
  • Category expert, who drives a deep understanding of insights to create cut through creative
  • Develop Creative Briefs, Strategy and Execution based on collaboration with cross-functional partners (marketing, strategy, product, R&D)
  • Identifies Brand Creative opportunities for consistency across channel
  • Drives concept to execution of brand and product storytelling opportunities across channel (insight into creative)
  • Manages and directs Tier 2 & 3 creative agencies and contractors
  • Develops Visual Centers (Regional/Global)
  • Aware of brand & campaign performance and can interpret data to influence  creative strategies and executions
  • Maintain a strong awareness of design and industry trends, the competitive landscape, and advancements in the innovation and technology space
  • Responsible for influencing and collaborating with cross-functional teammates
  • Define presentation strategy and approaches, styles and techniques to help deliver buy-in from cross functional partners
  • Organize and lead cross-functional ideation sessions to help build the creative brief

Planning & Resourcing:

  • Oversee management of project creative, team coordination, and ensure delivery of high quality production
  • Define team/project timelines, facilitate progress and ensure all projects successfully reach their goals
  • Key input on project/initiative and resource needs for yearly planning (AOP)
  • Responsible for executing projects on-time and on-budget
  • Develops and Drives Creative Initiatives based on Creative Project Needs

Management:

  • Identifies opportunities for professional development growth to the team
  • Inspires team - Pushes methods, creative processes and thinking (brand storytelling, and differentiation)

SKILLS

·       Must be well versed in creating for and delivering into interactive digital platforms

EXPERIENCE

  • 8-10 Years
  • BA, BFA Arts/Fine Arts
  • Agency OR Client-side Experience
  • 5+ Person Team (Managed)

REPORTING STRUCTURE

Senior Art Director > Creative Director > SVP, Brand Creative

#LI-MF