Content Production Specialist

Region: United States of America

State: California

City: Los Angeles

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

We’re looking for a Content Production Specialist to create best-in-the-world content for our lululemon social channels. You understand how to balance guest insight, channel best practices, and key performance metrics, to drive content development and performance across channels. You work cross-functionally, partnering with various teams (Social, Creative, Digital Marketing) to source and develop content from various creators. You are on the pulse of the digital landscape and local community— you’re connected to the most inspiring and up-and-coming people and places including studios, ambassadors, and influencers. You’ll proactively use your local knowledge and your passion for storytelling to produce beautiful, meaningful content that inspires our guests to live #thesweatlife. You will ensure that all outputs leverage brand guidelines to inspire, entertain and educate.

a day in the life: what you’ll do

  • Develop and execute creative concepts that answer briefs from the social team, to be leveraged across lululemon social channels and beyond
  • You produce photo, short form (Reels, TikTok) and long form video content for lululemon social channels, including YouTube
  • Manage all aspects of production including budget tracking, scheduling, casting, location scouting, styling, shoot execution, payment and invoicing
  • Ensure projects deliver on time, on budget and are in line with social strategy and brand guidelines
  • Maintain a robust freelance database, leveraging and managing relationships (Influencers, Ambassadors, and Educators) to support in daily work
  • You partner with local community partners to foster and develop deep relationships with online and offline influencers, who are healthy, sweaty and mindful
  • You stay on the pulse of trends and conversation, constantly innovating the way we work and the content we produce


  • 3+ years social media/production experience, including both original creative concepting and executing a creative brief
  • Ability to create high-quality social content on an iPhone
  • Experience with local photographers/videographers—sourcing, briefing
  • You understand the ever-evolving world of social media—platforms, capabilities, and measure of success
  • Degree in Social Media / Marketing preferred
  • Alt education in Creative and Content Production (film school)

must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
  • Communicate with honesty and kindness and create the space for others to do the same. 
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Foster connection by putting people first and building trusting relationships. 
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.