Digital Content Editor (Manager level)

Region: China

State: Shanghai

City: 上海

Business Unit: Store Support Centre (SSC)

Description & Requirements

who we are

Yoga is our first love, and we also make technical product for running, training and pretty much every other way you like to sweat. You can find our stores all around the world, from Vancouver to Shanghai, and places in between. Our vision is to create transformational experiences for people to live happy, healthy, fun lives.

about the team

Digital and e-Commerce team is a fast-growing team with entrepreneur spirit and egoless nature, lead and develop multifunction, high – performing e-Commerce business for Lululemon in China. 

a day in the life:

·       Under the leadership of the VP, Brand Marketing you manage the China digital brand strategy and regional/global content curation & distribution for our digital channels through cross-functional alignment with the Global Brand Team, China Ecomm Manager and local brand and community teams 

·      Identify opportunity for amplification and support local brand managers ensuring that they are supported with content & paid opportunities to drive the business in their individual market through the social media specialists

·       Lead and spearhead the year-long plan, ideation and development of content both for weekly, quarterly and evergreen campaigns

·      Initiate and implement ROI-focused online content strategy and execute for lululemon all digital channels, including WeChat and Weibo, official site content, product detail page description and Tmall ecosystem;

·       You support on photography/videography briefs and guide the social media specialists & community managers in finding the right production partner for social content, ambassador photography or ecomm shoots when necessary

·       You will plan the e-marketing communication calendar across all digital touch points, to support e-commerce business related ROI metrics;

·      You will control and manage the online content quality, to ensure the clear and attractive communications on products; monitor and analyze content performance based on goals and matrix of open, read, engage, convert;

·       You will continuously optimize and test on new content approach based on historical learnings, new content trends and data-driven experimentation;

·     You will create and edit ROI-focused contents based on business needs, including CRM related contents, digital media contents, own channel contents and external platform contents; and manage agencies to develop qualitative content on schedule; 

·       Accountable to weekly & monthly reporting where you analysize, measure and strategically fine tuned our content plan as needed

·       Work cross-functionally with our digital team on campaign + paid media strategy

qualifications:

·       Great marketing sense and deep understanding on e-commerce content marketing

·       Proven capability in digital copywriting and editing; working experience on how to measure ROI-focused contents and optimize accordingly

·       At least 5 years working experience in content marketing or digital marketing

·       E-commerce marketing background preferred

·       Work independently and creatively, adaptable to a fast-growing digital environment.

·       Fluent in English & Chinese

·       Bachelors degree in business, marketing or related subject an asset

·       Strong ability to work independently, under pressure and meet deadlines

must haves:

·       Acknowledges the presence of choice in every moment and takes personal responsibility for your life.

·       Possesses an entrepreneurial spirit and continuously innovates to achieve great results.

·       Communicates with honesty and kindness, and creates the space for others to do the same.

·       Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.

·       Fosters connection by putting people first and building trusting relationships.

·       Integrates fun and joy as a way of being and working, aka don't take yourselves too seriously.