Retention Marketing Operations Specialist

Region: Canada

State: British Columbia

City: Vancouver

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Retention Marketing team leads execution of email and app push marketing campaigns. The Retention Marketing Operations Specialist reports to the Retenion Marketing Operations Manager, and works closely with all members of the Retention Marketing teams to elevate, innovate, and execute the many daily email and push touchpoints, as well as automated multi-channel programs.

You believe in the power and purpose of our retention strategy objectives, and take ownership of each stage of the journey, from concept to coding to deployment and optimization. A genuine desire to provide a best-in-class, cohesive digital guest experience is essential for your success in this role.

a day in the life: what you’ll do

  • Leads innovation and excellence in email and push execution with a keen eye for detail.
  • Implements, audits, and optimizes automated campaigns.
  • Leverages and improves technical toolkit, from HTML/CSS to dynamic logic to automation set-up, in order to successfully execute responsibilities.
  • Collaborates with large cross-functional teams (Creative, MarTech, Merch, etc) to fully deliver emails and push notifications to spec.
  • Works cross-functionally with a wide range of partners to achieve success and innovation; you may have a meeting with an intergrated marketing team, followed by a touchbase with IT developers, and can communicate effectively to both groups.
  • Consumes analytics to understand the success of a campaign and drive optimizations in performance and lifetime value.
  • Partner closely with Retention and Digital Marketing teams to execute weekly campaigns in a fast-paced, retail environment.
  • Lead automation innovation within email and push execution, including multi-channel journeys.
  • Optimize and implement best practices with an eye for scalable efficiency and automation.
  • Take identified projects from concept to deployment, managing end-to-end responsibilities, including troubleshooting and creative problem solving.
  • Build and maintain relationships with cross-functional partners to support channel objectives.
  • Report and provide analysis on campaign and guest KPIs.


  • 2-3 years experience in email/push marketing and automation. B2C and retail environments preferred.
  • Strong working knowledge of HTML, CSS; basic knowledge of SQL, table structure, and data ingestation.
  • Intermediate understanding of marketing automation tools such as Salesforce Marketing Cloud. Bonus points if you have used email personalization tools like Liveclicker, Movable Ink, etc.
  • Ability to QA and perform extensive review/proofing of all campaigns. Attention to detail is one of your key strengths.
  • Basic experience with reporting tools such as Datarama, or strong desire to learn.
  • Foundational skills and understanding to execute automated, multi-channel campaigns.
  • Familiarity with rigorous A/B/multi-variate testing execution.

must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
  • Communicate with honesty and kindness and create the space for others to do the same. 
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Foster connection by putting people first and building trusting relationships. 
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.