Senior Art Director

Location: China Mainland

State/Province/City: Shanghai

City: Shanghai

Business Unit: Store Support Centre (SSC)

Description & Requirements

Job summary:

Reporting to the Director, Brand Creative, you will develop, manage and maintain the visual creative direction and tone of lululemon’s eCommerce product display pages across our Men’s, Women’s and Ivivva product lines – this includes on model, lay flat and potential development into invisible mannequin and video. You are responsible for setting the creative tone for lululemon’s visual product education that supports design intention, product fit and function. You possess intimate knowledge of the seasonal product creative vision, design functionality and direction, color theory and WWMT. As you establish and maintain our visual creative for PDP, your driving force is to marry product education with brand guidelines in a visually stimulating manner that drives guest click through.

In addition to delivering visual excellence through cutting edge creative & intimate product knowledge, you hold a passion for the digital landscape with a comprehensive understanding of the ecommerce marketplace, including macro trends, major relevant players and industry best practices. You are well versed the worlds of digital marketing, ecommerce and user experience. This knowledge allows you to lead a cross functional creative team, bringing creative concepts to life and ensuring varying touchpoints capture the look and feel that makes our brand unique.

This position is based in Shanghai, China and requires travel for business needs.

Core accountabilities:

CREATIVE OVERSIGHT

  • Conceptualize campaign vision, original graphics, and content across channel and integrated marketing needs
  • Category expert, who drives a deep understanding of insights to create cut through creative
  • Develop Creative Briefs, Strategy and Execution based on collaboration with cross-functional partners (marketing, strategy, product, R&D)
  • Identifies Brand Creative opportunities for consistency across channel
  • Drives concept to execution of brand and product storytelling opportunities across channel (insight into creative)
  • Manages and directs Tier 2 & 3 creative agencies and contractors
  • Develops Visual Centers
  • Aware of brand & campaign performance and can interpret data to influence creative strategies and executions
  • Responsible for influencing and collaborating with cross-functional teammates
  • Define presentation strategy and approaches, styles and techniques to help deliver buy-in from cross functional partners
  • Organize and lead cross-functional ideation sessions to help build the creative brief

PLANNING & RESOURCING

  • Oversee management of project creative, team coordination, and ensure delivery of high quality production
  • Define team/project timelines, facilitate progress and ensure all projects successfully reach their goals
  • Key input on project/initiative and resource needs for yearly planning (AOP)
  • Responsible for executing projects on-time and on-budget
  • Develops and Drives Creative Initiatives based on Creative Project Needs
  • Identifies opportunities for professional development growth to the team
  • Inspires team - Pushes methods, creative processes and thinking (brand storytelling, and differentiation)

Job Requirements:

ACADEMIC

  • 10+ years relevant working experience
  • BA, BFA Arts/Fine Arts
  • Agency OR Client-side Experience
  • 3+ Person Team (Managed)

SKILLS & EXPERIENCE

  • China Experience
  • Conceptual thinker, Creative Force & Collaborator
  • Naturally partners with Copy Creative leads and team
  • Expert in Art Direction (Design, Campaign, Brand ID, Shoot, Production,)
  • High level team leadership, interpersonal and presentation skills
  • Experienced in team professional career development and management
  • Advanced timeline management & team coordination skills
  • Brand & Integrated Marketing Expert
  • Executive Presentation Skills
  • Expert in turning a guest insight into impactful creative
  • Visual Curator w/Strong Creative Design Vision
  • Exceptional typographic, layout & prototyping skills
  • 8+ Years of Agency oversight
  • Creative with pulse on latest cultural, design, fashion and tech trends
  • Well-versed in current creative software

Apply Now

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at accommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.