Location: Canada
State/Province/City: British Columbia
City: Vancouver
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Senior Director, North America Brand Marketing
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this role
As Senior Director, North America Brand Marketing, you will be responsible to lead the development and execution of high-impact brand marketing campaigns and activations, driving brand awareness, guest engagement and business results. You will oversee end-to-end campaign execution, from brief to launch, ensuring consistency across all touchpoints. This role involves leading a team of brand marketers to build brand strategies and marketing plans delivering to overall brand and business objectives.
a day in the life: what you’ll do
- Develop and lead the execution of brand campaigns across multiple channels, including digital, retail, media, events, and more.
- Responsible for driving the calendar strategy for full funnel brand activity with a 2-year planning horizon, acting as critical cross-functional partner in building a calendar rooted in business priorities, consumer mindset, and KPIs.
- Lead, develop and inspire a high-performing team of marketers and oversee brand building and communication across campaign communications.
- Identify opportunities to create meaningful connections with audiences through innovative experiences and activations.
- Effectively manage stakeholders and drive leadership across key cross-functional teams to guide strategic vision and remove roadblocks for the team.
- Guide the team to deliver strong briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
- Enrolling senior brand leaders in the marketing vision, growth, and results of strategies and marketing plans.
- Lead marketing analysis and results sharing across the cross-functional teams and using results to inform and adjust strategy.
- Responsible for managing the annual operating budget for campaign portfolio and accountable to budget allocation and day to day management.
qualifications
- 10-15 years of experience developing and driving digital and offline marketing campaigns/initiatives from inception to execution for leading brands.
- Bachelor's degree in business or marketing and 10-15 years of experience in marketing, preferably at an organization within the Retail, Apparel, Sport, or product marketing sectors.
- Strong leadership abilities with experience leading teams in a fast-paced environment.
- Deep understanding and expertise in managing omnichannel campaigns, leveraging guest and product insights to drive initiatives from inception to execution.
- Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
- Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.
- Excellent written & verbal communication skills, with the ability to create compelling presentations and rally cross-functional teams as a passionate storyteller.
- Adaptable and positive in managing changing priorities and changing deliverables or business needs.
- Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Additional Notes
Immigration support is potentially available for this role.
Immigration support is potentially available for this role.
Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $187,400 - $246,000 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
This role is classified as Hybrid under our SSC Workplace Policy: In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.
#LI-Hybrid
#LI-NS1
#LI-NS1
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.