Manager, Ecommerce Operation, Emerging Channel (Tiktok/Douyin)

Region: China

State: Shanghai

City: Shanghai

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Who we are 
lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

A day in the life: 
Manager, Ecommerce operations – Emerging channel will be a key member of lululemon China Ecommerce team, overseeing the operations for all emerging Ecommerce platforms including Douyin, Dewu, Kuaishou and etc., which are the most important business growth engine for lululemon China Ecommerce channel.
Responsible for China Ecommerce emerging channel P&L, driving top line sales and managing costs while delivering both best in the world product and digital experience to our guests.
Be pivotal in seeing our strategic initiatives come to life online and across platforms of emerging channel. Be the key driver in creating and driving the 1-3 years strategic vision for growing lululemon business on Douyin.
Work with internal teams (marketing, technology, product, retail, fulfilment) to implement strategies and deliver continuous improvement of the end to end guest experience across emerging channel’s different platforms (first focus on Douyin)
Responsible for managing the strategy, planning, analytics, and optimization of each emerging channel’s platform.

Key Responsibilities and Accountabilities: 
  • Deliver China Ecommerce emerging channel business target.
  • Due diligence lululemon business strategy & model on Douyin and build up lululemon Douyin business to drive brand awareness & sales growth
  • Manage the day-to-day operations of emerging channel operation team to ensure excellent guest experience and satisfaction, adherence to standard operating procedures, and high efficient completion of tasks.
  • Collaborate with marketing and product team to provide right assortment, right content (short video and livestreaming) and right experience on Douyin. 
  • Oversee day-to-day operations and seek improvement opportunities with front end (PDP content management, site performance and etc) and back end (fulfillment, customer service and etc.) operations.
  • Leverage data and analytics to track site performance and recommend changes as needed. 
  • Make decision and solve problems by analyzing information and evaluating results to optimize guest experience. 

  • Minimum 8+ years experience in Ecommerce operations and 2+ years Douyin Ecommerce management.
  • Deep understanding of Douyin eco-system, a highly-analytics mindset, and extensive knowledge of the business levers, processes, and trading actions that can be harnessed to deliver both top-line revenue growth as well tight control of costs to deliver maximum contribution on Douyin platform.
  • Familiar with livestreaming and video content marketing.
  • Experience across both front and back end operations with deep expertise.
  • Project management experience and strong organizational skills with ability to prioritize workloads.
  • Strong collaboration skills and experience building relationships across departments.
  • Experience in apparel or sportwear preferred

Must haves:
  • A confident and persuasive presenter in both in English and Chinese 
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationship.
  • Entrepreneurial spirit coupled with the creativity to think outside the box.
  • The ability to remain composed and lead a team through any and all scenarios. 
  • Excellent organizational skills: the ability to manage multiple ongoing projects under dynamic circumstances.  
  • A high EQ: the ability to manage a wide range of relationships, internal and external from many different cultural background.