Director, Global VM & Styling (Vancouver BC)

Region: Canada

State: British Columbia

City: Vancouver

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Who We Are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits.  Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. 

The Team, Global Brand Experience
This role reports to the Sr. Director, Global Retail Brand Experience. The Brand Experience department is a core function of the Brand Marketing organization, with a sharp focus on elevating an inspired understanding of the brand and product stories that underpin and uniquely define lululemon across multiple platforms. Comprised of the core functions of Digital Brand Experience, Retail Brand Experience, Store Design and Event Experience, this team is redefining digital and physical brand experiences by providing strategic design for the online-to-offline journeys that serve our guests and drive sales. 

What you’ll do
The Director, Global Visual Merchandising & Styling is responsible for leading and creating innovative product presentation strategies that push the brand forward, drive growth, and lead the industry.  Global collaborator and visionary of best-in-class retail experiences that inspire, enable and serve the regions and key cities.  This role will own and drive the functional go-to-market process to influence end-in-mind retail vision, bringing to life product and storytelling vision across the global store fleet.  This role will lead and drive the development of seasonal frameworks and playbooks to drive global best practices and standards, in strong partnership with the regions, to guide and shape work in order to drive consistency throughout the marketplace. This role will lead a team to develop and execute integrated and inspired product journeys at lululemon stores. 

  • In partnership with business owners and in service of a clear and engaging guest experience, reimagine the way our franchises and key product destinations come to life in our stores.  
  • Drive the strategy, product journey, and presentation needs that drive a distinctive in-store experience for the lululemon guest.  
  • Partner with Concepts and Activations team to set and lead the vision for seasonal priorities in the Mock Store.  
  • Coach and mentor the Global Visual Merchandising and Styling Team to support the ongoing development and functional expertise.  Help build the next generation of functional leaders.  
  • Partner with Brand, Retail, and Merchandising teams to set annual team priorities to support mid- and long-term business objectives.
  • Develop and drive global best practices and standards to achieve scale across the lululemon fleet.  Capture regional insights and key city learnings for broader scale.  
  • Drive the process of gathering and editing industry style and trend insights to deliver inspirational and aspirational looks and product statements.  
  • Oversee and support the planning and application of seasonal and campaign product presentation strategies and adjacencies against optimal store layouts.  
  • Manage team priorities and resource allocation to ensure that business objectives are being met.

The fine print
  • An undergraduate degree is required in Business, Fashion Merchandising, Marketing or Communications
  • 8+ years of stores brand marketing experience, with a minimum of 3 years in a corporate retail environment required 
  • Demonstrated ability to drive business results through development and execution of brand marketing strategy and content 
  • 5+ year of managing, leading and developing high performing teams
  • Strong interpersonal skills and ability to develop strong relationships
  • Excellent written and verbal communication skills
  • Organized, detail-oriented, and able to manage competing priorities
  • Innovative and strategic thinker 
  • Strong understanding of the global markets, customers, retail, and digital industry trends   
  • Experience working cross-functionally in a matrixed organization
  • Leads through lululemon’s core values of: honesty, courage, personal responsibility, connection, entrepreneurship, fun