Ubicación: Canada
Estado/Provincia/Localidad: British Columbia
Localidad: Vancouver
Departamento: Store Support Centre (SSC)
Tipo de horario: Full-time
Global Brand Insights Analyst
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
- The Global Brand Insights team is a trusted partner in the development of long and short-range brand, community, and guest experience strategies. Our team enables brand, community, impact, and guest experience strategy development through the design, management, execution, analysis, synthesis, and delivery of consumer, competitive and cultural global insights.
- Key activities for our team include conducting primary (qualitative and quantitative) and secondary research to understand the behaviours, perceptions, values, and attitudes of lululemon’s current and potential global guests, brand equity across global markets, and developing, refining and evaluating the performance of brand and community initiatives.
a day in the life: what you’ll do
The Global Brand Insights Analyst will be responsible for supporting across critical Global Brand Insights Qualitative Research initiatives. The Global Brand Insights Analyst is crucial in supporting the powerful delivery of customer, category and competitor insights to inform and evaluate lululemon’s Global and regional brand strategies and initiatives.
Responsibilities include:
- Assist in the delivery of custom qualitative market research initiatives, including internal discovery and intake, RFP development and proposal evaluation, vendor onboarding, screener/questionnaire/ discussion guide design, data analysis, and reporting.
- Support in delivering impactful reports across a wide variety of projects through development of compelling visualizations and clear articulation of findings, with emphasis on generating meaningful and actionable insights, implications and recommendations.
- Provide qualitative support to mixed method research studies from inception to completion, maximizing our internal knowledge base, and leveraging quantitative, secondary and syndicated research to build a strong understanding of consumer needs.
- Leverage and synthesize insights from a large and diverse range of primary and secondary market research sources to support across Global Brand Insights project needs.
- Stay up to date on consumer and industry trends to surface up fresh insights and strategic implementations as it relates to the category and consumer
- Some travel for fieldwork observation and/or moderation may be required.
- Work cross-functionally with internal teams to ensure insights are well-rounded and brought to life in a way that both validates and inspires.
qualifications
- 2-3 years of relevant market research experience – designing (i.e., recruitment screeners, discussion guides), executing (i.e. moderation, note taking, project management), and analyzing (i.e. theming) global qualitative market research studies
- Experience across qualitative methodologies such as digital and in-person ethnographies, focus groups, and interviews
- Deep understanding of quantitative data; experience leveraging both quantitative and qualitative data to complement and strengthen a cohesive story
- Experience developing and maintaining strong working relationships with external market research vendors to execute qualitative research studies
- Experience leveraging custom survey and qualitative tools (i.e., Alida, dscout etc.)
- Strong project management skills
- You’re naturally curious and love problem solving - you enjoy getting to the core of an issue through investigation and analysis, and you can translate findings into actionable strategic recommendations
- Proven ability collaborating with others – teamwork makes the dream work
- You’re a storyteller and can transform data into concise and compelling information through strong analytical, visualization, and report writing capabilities
- You’re proactive, with great attention to detail
- A passion for market research, consumer insights, and the activewear apparel industry
- Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Additional Notes
Authorization to work in Canada is required for this role.
Authorization to work in Canada is required for this role.
Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $66,00-$86,600 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
This role is classified as In-Person under our SSC Workplace Policy:
In-Person
In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4 days per week depending on role requirements.
Solo se contactará con aquellos candidatos considerados. Acepta nuestro mayor agradecimiento por tu interés. lululemon es una empleador que da igualdad de oportunidades de empleo. Las decisiones relacionadas con el empleo se basan en los méritos y las necesidades empresariales, y no en la raza, color, credo, edad, sexo, género, orientación sexual, origen nacional, religión, estado civil, problema de salud, discapacidad física o mental, servicio militar, embarazo, parto y problemas médicos relacionados ni ninguna otra clasificación protegida por las leyes y ordenanzas federales, estatales o provinciales y locales. Hay disponibles ajustes razonables para personas cualificadas con discapacidades, previa solicitud. Esta Política de igualdad de oportunidades de empleo se aplica a todas las prácticas relacionadas con la selección y la contratación, la compensación, los beneficios, las medidas disciplinarias, el traslado, el cese y otros términos y condiciones de empleo. Aunque la dirección es el responsable principal de comprobar que se implementan las políticas de igualdad de oportunidades de empleo de lululemon, compartes la responsabilidad de garantizar que, mediante tus acciones personales, las políticas son efectivas.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.