(Visual Merchandising) Retail Brand Experience Lead, Japan (ビジュアルマーチャンダイザー) リテールブランドエクスペリエンス リード、日本

Región: Japan

Estado: Tokyo

Localidad: Tokyo

Departamento: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Who we are 
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.


About this team
The Brand Experience is a core function of the Brand and Community organization, with a sharp focus on elevating an inspired understanding of the brand and product stories that underpin and uniquely define lululemon across multiple platforms. Comprised of the core functions of Creative, PR, Social Media, Community, and Retail Brand Experience, Brand and Community is redefining digital and physical brand experiences by providing strategic design for the online-to-offline journeys that serve our guests and drive sales. 

The Retail Brand Experience (RBE) team are the curators of our in-store brand and product experiences. The RBE team is a core function of the Brand organization, with a sharp focus on storytelling, visual merchandising, and overall store experience. This team brings to life global /regional/ local marketing moments, impacting the retail channel performance while elevating guest experience and brand recognition.

ブランドエクスペリエンスは、ブランド&コミュニティ組織の中核をなす部門であり、様々なプラットフォームにおいてルルレモンを下支えし、独自に定義するブランドとプロダクトのストーリーを生み出し、ゲストにインスピレーションを与えながら理解を深めてもらうことに重点を置いています。ブランド&コミュニティは、クリエイティブ、PR、ソーシャルメディア、コミュニティ、リテールブランドエクスペリエンスの中核をなすチームで構成され、ゲストにサービスを提供し、売上を促進するためのオンライン・オフライン上でのエクスペリエンスを戦略的にデザインし、デジタル上で、そして実体験として、lululemon ブランドのエクスペリエンスを再定義しています。

リテール ブランドエクスペリエンス(RBE)チームは、ストア実店舗でのブランドとプロダクトのエクスペリエンスをキュレーションする仕事です。RBEチームは、ストーリーテリング、ビジュアルマーチャンダイジング、ストア実店舗内でのゲストのエクスペリエンス全体に焦点を当てた、ブランド組織の中核をなす部門です。このチームは、グローバル、地域、ローカルなレベルでマーケティングの瞬間を生み出し、リテールチャネルの業績に影響を与え、ゲストエクスペリエンスとブランドの認知を高める役割を担います。

A day in the life: 
RBE Lead will be responsible for planning and executing the retail product presentation and storytelling experience across Japan to deliver consistent in-store / omni guest experience.  This role will manage strategies for visual merchandising, instore marketing, campaigns, and new store openings, by partnering cross functionally with key audiences such as Merchandising, Retail Operations, Brand, Store Development, and Ecomm. Also providing information and presentations to senior leaders regarding local RBE strategies, progress, and results. 

Visual Merchandising & Styling:
  • Localize strategies for visual merchandising, styling, and storytelling based on global / regional strategies.
  • Support pre-season, in-season, and post-season visual merchandising deliverables and strategies for merchandising and planning, brand, and retail stores.
  • Work closely with regional/global RBE, Brand, and Visual Merchandising teams to ensure market delivers into a global vision.
  • Create the detailed merch map with product and storytelling execution by working closely with regional RBE team & product team for new store openings and optimizations.
  • Provide product presentation guidance & training to store VM leads on VM shifts.
Instore Marketing:
  • Adapt strategy and manage execution of all retail marketing (e.g. Window, signage, lightbox, poster) including global, regional, and local campaigns and initiatives, in partnership with Brand.
  • Manage local VM Calendar for campaign execution at retail.
  • Work with regional RBE team & store development team to design & align locally relevant and regionally consistent guest journey at retail.
  • Support all guests related events at retail to elevate overall brand experience 
  • Track & record local VM expenses

  • 3-5 years of experience in visual merchandising, buying, or retail brand marketing
  • Experience working in retail, apparel experience preferred
  • Experience working cross functionally to deliver outputs 
  • Fluency in English and Japanese communication
  • Design knowledge with Adobe Suite will be an advantage

Must haves:
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
  • Communicates with honesty and kindness, and creates the space for others to do the same. 
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Fosters connection by putting people first and building trusting relationships. 
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.



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