Ubicación: Hong Kong SAR
Estado/Provincia/Localidad: Hong Kong Island
Localidad: Hong Kong
Departamento: Store Support Centre (SSC)
Tipo de horario: Full-time
Senior Brand Manager (Digital)
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
As Senior Brand Manager, you will be responsible for bringing the lululemon brand to our guests through various campaigns with a focus on digital channels. You will inspire, guide and lead collaboration with cross-functional partners and support smooth campaign operations throughout execution.
A day in the life
- Develops, owns and manages the digital content calendar; gathering input from cross-functional partners; incorporating content from global and regional teams, and integrating locally-led initiatives to support and drive the digital business
- Develops campaign strategies that support digital business objectives; incorporating guest insights & trends. Leads the execution of campaign concepts (locally-led, or global extensions), including deliverables planning, briefing, budget management and creative oversight, with Creative Ops support
- Partners with, educates and influences the global Digital Brand Experience team on APAC product priorities, and content needs to engage guests in key markets Partners with key cross-functional partners in region and markets, including but not limited to: Creative, Merchandising, Ecommerce, Digital Marketing, Social, Community, and Brand Management, to deliver best-in-class campaign execution
- Supports creative concept development and execution with external agencies; providing strategic advice and direction to ensure outputs support campaign objectives
- Accountable to set and drive KPIs, as well as measure, report and socialize results and learnings. Adapts future work based on results and learnings
- Builds strong cross-functional relationships across the organization; managing stakeholders to keep them enrolled in marketing plans
Qualifications:
- A bachelors degree in Business or Marketing related field.
- Minimum 7+ years of relevant experience
- Experience with project management tools and timeline development
- Experience with creative briefing and working on set and with creative teams
- Effective and collaborative stakeholder manager
- Expert negotiator, influencer, relationship builder
- Excellent presentation skills
- Experience working quickly and efficiently, and keeping pace in a fast environment, managing multiple stakeholders
- Comfortable with ambiguity. Takes a nimble and flexible approach to adapt where necessary, maintaining a positive and solution-oriented attitude
- Strong understanding of digital landscape – web, apps, email, paid, and passion for the future of digital
Preferred Experience:
- Experience in apparel industry - partnering with merchandising, product & ecommerce teams
- Experience working across APAC – Asia markets specifically – Korea and Japan a plus.
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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Learn more about what it's like working for lululemon in our Asia-Pacific markets:
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.