Ecommerce Traffic Lead, China

Región: China

Estado: Shanghai

Localidad: shanghai

Departamento: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Company Overview

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

The Role / Location

The role of Ecommerce traffic lead will be based at lululemon’s China SSC in Shanghai, dedicated to the long-term development and growth of lululemon in China. Reporting to Senior Ecommerce Manager

Job Summary:
The main responsibility of this role is to collaborate closely with brand marketing and ecommerce ops to execute the long-term digital marketing strategy and campaigns that can boost the EC growth.

 Key Responsibilities and Accountabilities:
  • Collaborate closely with brand marketing team and agencies to deliver digital plan execution
  • Manage paid traffic generation to secure the delivery of our ecommerce commercial ambition
  • Plan and execute continuously optimization of the ROI across different traffic sources (search, paid, exchanged, etc.)
  • Monitor and optimize online paid traffic, search, revenue, target segmentations and ROI performance
  • Work with EC Operation team to provide performance tracking report
  • Follow up with project timeline closely, clear communication and status update, also agile adaptation and changes based on real execution or challenges
  • Work together with channel owners to make sure they fully understand project objectives and communicate at the right time with the right
  • Set relevant and trackable KPIs based on each project objective, always equipped with a result-driven mindset when making decisions asset to maximize brand exposure and commercial results

  • 5 & above years’ experience in a global retail environment (e-commerce and digital marketing)
  • Must be skilled at using analytics to drive decision-making
  • Experience working with Tmall platform
  • Knowledge of the tools, methods and approaches that are driving higher conversion rates, increased average order value and acquisition techniques
  • Expertise in loyalty techniques and cross-channel analytics and measurement
  • Ability to train, develop, evaluate, discipline, reward, coach a team in a way that attracts and retains high quality and qualified employees
  • Proven leadership ability
  • Proven relationship management experience
  • Excellent communication skills – verbal and written.
  • Proven organizational and time management skills.
Our “must haves”:
  • Proven work ethic with utmost integrity
  • Desire to excel and succeed
  • Actively live and breathe the lululemon culture and lifestyle
  • Self-awareness, with a desire for constant self-improvement (goal –oriented)
  • Entrepreneurial spirit and an egoless nature
  • Self-motivated, passionate, empathetic, approachable
  • Outgoing, energetic, upbeat and Fun