PR Coordinator (Contract to Feb 2024)

Región: Canada

Estado: British Columbia

Ciudad: Vancouver

Sectores Empresarial: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

about this team

We’re the story-doers and relationship managers. We keep our amazing family and extended family around the world informed and engaged through innovative, two-way communications. We make sure the public knows what we’re up to by creating authentic relationships with all sorts of media and influencers. We lead the charge on the “who, what, when, where and why” for how lululemon shows up and how we are talking to media who count on us for product education, a connection to yoga and fitness, and to be engaged with inspiring local stories that shape our global brand. Whether introducing lululemon to new and emerging markets, or building on firmly established relationships, we educate and are the connection to story-doers who generate conversation. 

a day in the life: what you’ll do

Reporting to the Global PR Senior Manager, the PR Coordinator is responsible for supporting and executing lululemon’s core public relations activities including media monitoring, consumer media relations, media events, product sampling program and media list development. The PR Coordinator has strong written and oral communication skills, excellent organization and time management skills, strong knowledge of media, a passion for storytelling and is a team player.

·       Lead daily media monitoring activities, including:

·       Manage media inbox

·       Maintain ongoing tracker and oversee monitoring tools to support weekly, monthly, quarterly and annual reports

·       Preparation of weekly highlights

·       Oversee the development and maintenance of Global PR team resources, including: media database, project matrixes , subscriptions and PR image resources for product, brand and community initiatives.

·       Provide support with the product sample process, including supporting orders and creating reports; coordinate product pulls for consumer media opportunities.

·       Participate in select media relations activities including drafting media materials and leading management of owned media page.

·       Coordinate vendor invoicing and access to Global PR resources for regions.


·       Degree or diploma in PR, communications or journalism

·       Minimum 1-2 years’ experience in a communications/public relations setting

·       Excellent knowledge of media landscape and outlets

·       Good understanding of media monitoring and measurement tools

·       Strong written and oral communication skills – including an understanding of CP style and writing for press

·       Strong knowledge of Microsoft Office including PowerPoint, Excel and Word

·       Experience using design software including Photoshop, Adobe, InDesign – preferred

·       Thrive in a fast-paced, entrepreneurial, active environment

·       Strong ability to handle multiple projects simultaneously

must haves
  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
  • Communicate with honesty and kindness and create the space for others to do the same. 
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Foster connection by putting people first and building trusting relationships. 
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

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