Senior Marketing Science Analyst

Ubicación: Canada

Estado/Provincia/Ciudad: British Columbia

Ciudad: Vancouver

Sectores Empresarial: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team
The Marketing Analytics & BI team leads attribution approaches and measurement of the impact of marketing activities. We work closely with teams across the company to drive data driven optimization and campaign execution decisions to support overall lululemon goals. The environment is fast paced and agile to get things done quickly while putting guest experience first.
a day in the life: what you’ll do
The Senior Marketing Science Analyst will actively drive all steps in the data science process from importing and wrangling data; transforming, visualizing and modeling data; and finally deploying data insights to BI and marketing execution platforms.
  • Build datasets, produce emotive data visualizations and manage enterprise BI and reporting on marketing performance 
  • Identify and lead ad hoc analyses and randomized test vs. control on marketing channel performance across multiple outcomes to identify opportunities for improved marketing efficiency
  • Lead improvement of marketing attribution using tools such as online attribution, counter-factual analysis, marketing mix modeling and multi-touch attribution
  • Set consistent standards for forecasting and tracking marketing spend (marketing campaign taxonomy), execution and performance across multiple marketing channel teams and finance groups. 
  • 3+ years experience in a data driven role
  • Proficient in communicating action-oriented results from complex data analysis
  • Strong in SQL programing with minimum 1 year practical experience
  • Strong understanding of statistical concepts and proficient in programing in a statistical language (R or Python)
  • Strong in data visualization tools like PowerBI 

must haves
  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
  • Communicate with honesty and kindness and create the space for others to do the same. 
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Foster connection by putting people first and building trusting relationships. 
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Additional Notes
Authorization to work in Canada is required for this role.

Compensation and Benefits Package 
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is 123,500-$162,100 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program subject to program eligibility requirements.   

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
  • Extended health and dental benefits, and mental health plans 
  • Paid time off 
  • Savings and retirement plan matching 
  • Generous employee discount 
  • Fitness & yoga classes 
  • Parenthood top-up 
  • Extensive catalog of development course offerings 
  • People networks, mentorship programs, and leadership series (to name a few) 
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy:  In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.