Brand Creative Director, China

Région: China

État/Province: Shanghai

Ville: 上海

Unité commerciale: Store Support Centre (SSC)

Description et exigences

Who we are

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

About this team

Brand Creative is charged with elevating the brand in a way that drives an inspired understanding of the stories that underpin and uniquely define lululemon. More specifically, the team is responsible for the consistent creative expression of the lululemon brand internally, and externally across every guest touchpoint and experience… from an ethos, brand language, naming and communications standpoint, as well as the holistic expression of the guest journey, how the brand comes to life both visually and experientially, as well as the in-store guest experience.

A day in the life:

The Creative Director is responsible for driving the creative for design focused initiatives, campaigns and integrated marketing as well as directing agency creative for Tier 3 in-market campaigns. They will help drive awareness and engagement with new and existing guests through visual storytelling that brings the brand to life. The role will connect with the Global Brand Creative team to help build in-market creative based on the brand and platform foundations to drive a consistent and distinct narrative globally with a uniquely local point of view.

• Develop Creative that resonates with aspirations of current and new guests helping to define a unique and ownable position for the brand and RTB against competitors in the space to drive brand awareness and loyalty.

• Push to elevate the brand through visually stunning creative and storytelling across channel being mindful of the guest journey.

• Define and curate the outsourcing of agencies, and talent to deliver projects in excellence.

• Deliver stunning and emotionally impactful creative that aligns with our brand positioning.

• Discover and deliver new and engaging innovation stories that move our guests from need to want - moving the needle on brand consideration.

• Accountable for leading the standards and consistency of Brand Identity and voice across key brand activities and guest engagement channels.

• Lead internal teams and external agencies to develop impactful creative concepts and executions that deliver on the brand vision and framework developed by the Global Brand Creative Team.
• Advise on timelines and needs for creative projects

• Drive consistency across channels (in-store, social, e-comm, digital)

• Identify creative resource needs for projects from brief to execution

• Coordinate and direct agencies

• Input on Brand Strategy that entails any visual or verbal brand impacts (sub-brands, naming)


• BA or BFA preferred with a focus in Design, Writing or Fine Arts

• Have experience with art directing integrated marketing campaigns, retail and branded design projects and experiences

• 7+ years with experience at the Creative Director level in a creative agency or in-house creative team

• 7+ years managing highly skilled and multidisciplinary creative teams

• Have led teams in the creation and launch of highly-successful integrated marketing campaigns across multiple media touchpoints

• Highly collaborative and cross-functional leader

• Experience working with a global brand

Must haves:

·       Acknowledges the presence of choice in every moment and takes personal responsibility for their life.

·       Possesses an entrepreneurial spirit and continuously innovates to achieve great results.

·       Communicates with honesty and kindness, and creates the space for others to do the same.

·       Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.

·       Fosters connection by putting people first and building trusting relationships.

·       Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.