lululemon

Job summary:

Reporting to the Director, Brand Creative, you will develop, manage and maintain the visual creative direction and tone of lululemon’s eCommerce product display pages across our Men’s, Women’s and Ivivva product lines – this includes on model, lay flat and potential development into invisible mannequin and video. You are responsible for setting the creative tone for lululemon’s visual product education that supports design intention, product fit and function. You possess intimate knowledge of the seasonal product creative vision, design functionality and direction, color theory and WWMT. As you establish and maintain our visual creative for PDP, your driving force is to marry product education with brand guidelines in a visually stimulating manner that drives guest click through.

In addition to delivering visual excellence through cutting edge creative & intimate product knowledge, you hold a passion for the digital landscape with a comprehensive understanding of the ecommerce marketplace, including macro trends, major relevant players and industry best practices. You are well versed the worlds of digital marketing, ecommerce and user experience. This knowledge allows you to lead a crossfunctional creative team, bringing creative concepts to life and ensuring varying touchpoints capture the look and feel that makes our brand unique.

This position is based in Shanghai, China and requires travel for business needs.

Core accountabilities:

• You are responsible for possessing an intimate knowledge of seasonal design themes, design collaborations, color theory and for leveraging this knowledge into product display packages that visually marry design intention & functionality with our brands creative codes & guidelines

• You are accountable for strategizing, developing and maintaining our ecommerce product display creative direction across on model, lay flat and future direction into invisible mannequin and video. Your creative direction seamlessly links design intention with brand guidelines, creating industry leading assets and ‘one voice’ for our creative output

• You concept and drive individual creative for our capsule collections that help this pinnacle product assortment both stand a part for mainline and tie back to the greater collective brand of lululemon. You work in tandem with brand to establish new guidelines for capsule collections that honor the designs intention in an elevated manner

• You are intimately connected to the pulse of the ecommerce industry, aware of shifting trends in the ecommerce landscape, and the resulting impact to guest online shopping behavior. You are self-possessed in leading strategic adjustment to our PDP which answers to evolving industry trend, establishes lululemon as a leader in visual education and constantly inspires new ways to engage our guest and drive click through

• You manage a team that includes junior art directors, freelance art directors, photographers and digital techs. You are responsible for setting creative & enrolling the team in our visual direction and ensuring imagery answers to said creative. You create the conditions for both internal and freelance teams to thrive and develop their careers

• You work collaboratively with our internal ecommerce team (photographers, digis, producers and stylists) as well as cross-functional partners on our Brand Strategy, User Experience, Ecommerce, and Technology teams

• You provide direction and feedback to your team that drives the concept, answers the brief, and drives the visual direction of the brand

• You clearly communicate creative concepts to different parts of the business ensuring the idea is understood and aligned across key partners

a day in the life:

• You ensure visual quality and consistency of our product imagery across our brand platforms by overseeing set and approving selects daily
• You cultivate and leverage relationship with design to drive decision making on set that best supports product intention
• You work with the brand team to create, develop and execute those ideas in accordance w brand guidelines and brand codes
• You handle feedback from other channels and turn those comments into actionable tasks for your team
• You act as a filter for the visual merchandising leadership team and present ideas to them once they meet your standards
• You create and environment for your team that allows them to grow in their roles and take on more responsible it and leadership
• You act as a mentor for jr. art directors to coach them on how to develop and present their ideas to other channels for approval

The finer print:

• You have a diverse portfolio of design work that demonstrates your capabilities across a range of brands and channels as a hands-on designer and/or creative lead
• 8+ years experience in an interactive design role
• 5+ years in a leadership role where you’ve directed other creatives
• A strong grasp of user experience best practices and expert knowledge of responsive and adaptive digital design systems
• Ability to work iteratively in a fast paced environment
• Strong communication and presentation skills