Brand Manager, Korea (Integrated Marketing Campaigns)

Area: Korea, Republic of

Stato/Provincia/Città: Seoul

Città: Seoul

Unità Affari: Store Support Centre (SSC)

Tipo di tempo: Full-time

Descrizione e requisiti

Who we are 
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team
The Brand & Community team is responsible for leading the integrated, cross-functional marketing process with the goal of increasing the awareness, preference and demand for our brand and products over time. 

Reporting to the Senior Manager of Korea Brand & Community, this person will bring global brand plan to life in a way that is both distinctly lululemon, and uniquely local. You lead campaigns, local projects, experiences and build a plan that comprises broad and deep tactics to accelerate growth, brand awareness and long-term brand love.  You are best in the world at building relationships, online to offline tactics and enthusiastic delivery of KPI’s. Through engaging and innovative online and offline storytelling the brand manager Korea will be accountable for inspiring, educating and challenging guests to deliver against traffic, revenue and brand awareness goals. 

A day in the life: 
  • Accountable for developing and delivering into the brand and business objectives through key brand initiatives and projects 
  • Act as a partner to the regional teams in developing and localizing marketing and communications plans 
  • Partner with the cross functional teams including retail and ecom team on a consistent basis to align on objectives, content and messaging 
  • Drive a deep understanding of consumer segments (insights) and messaging hierarchy for project initiatives 
  • Work with cross functional partners to ensure we show up consistent across channels and guest touchpoints (Street, Shop in Shop, ecom, marketplace, brand comm channels etc)
  • Deliver and track budget and key KPIs, and collate results into regular reporting and actionable insights
  • Support Senior Manager of Korea Brand & Community to build local plan and strategy
  • Coach the B&C team on the day-to-day operation and executions

  • You are passionate about sports, health and well-being. You’re someone who wants to grow as a person and thrive in a culture of leadership development and goal setting 
  • Minimum 7 - 10 years brand or integrated marketing background (Preferably in Retail/Apparel/Sports)
  • Have led big brand initiatives in a high growth brand such as experiential, key relationships management or influencer programs, strategic partnerships 
  • Effective written, presentation and communication skills (English and Korean)
  • Have strengths in strategic planning, analytic skills or consumer insights research 
  • Strong collaborative skills and proven ability to work well with others across the business in a matrix environment
  • Sports marketing, PR experience, or Mens brand experience is a plus
  • Consumer Brand Management experience at a cutting edge, high growth, influential global brand is a plus

Must haves:
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
  • Communicates with honesty and kindness, and creates the space for others to do the same. 
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Fosters connection by putting people first and building trusting relationships. 
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously. 

Beyond the Paycheck (Benefits & Perks) 

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.  

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.