Community Manager, Japan - Events/Relationship/Activation

Regione: Japan

Stato/Provincia: Tokyo

Città: Tokyo

Unità Affari: Store Support Centre (SSC)

Tipo di tempo: Full-time

Descrizione e requisiti

Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this role
Attract, Engage, Capture – Japan Community Manager is responsible for leading the team that pioneers brand advocacy in new markets and strengthens brand resonance in existing markets by driving brand awareness and building relationships. Reporting to Head of Brand Japan and dotted-line to Director Brand and Community APAC, Community Manager is a people and industry leader whom defines, creates and executes an integrated national community strategy through an innovative mix of traditional marketing and grassroots community building. This leader is accountable for understanding how lululemon creates authentic and scalable connection points and amplifies key brand moments across Japan.

A day in the life:
  • Community Manager is responsible for pioneering future community growth building concepts and overarching strategy in collaboration with business stakeholders. Key objective in driving new/existing market growth and expansions.
  • Partnering with Head of Brand Japan and Director of Community APAC, create the annual operating plan (AOP) to elevate Japan community to next level to create the impact , ensuring it ladders up into the strategic priorities of the local and global business.
  • A day to day partner to Head of Brand Japan and store teams ensuring an aligned 18month Brand and Community calendar is reflective of what is happening in Japan and is specifically crafted to support the business objectives of the retail stores.
  • Oversee Japan Community strategy, development, and execution of the Ambassador/Collective pipeline, Retail Community and Product Seeding, NSO’s, Here to Be Program, and experiences. Always standing on strategies and KPI’s, make sure that the all plans are focused on guest acquisition, guest retention, traffic driving overall business growth.
  • Leading and developing the store community teams to create community pipeline.
  • Track and measure impact of local tactics and reactive actions (including storytelling, partnerships, guest sentiment, awareness/buzz and traffic) to articulate the results of our local community work.

  • Bachelor’s degree in marketing or business-related field and 5+ years' experience in the marketing field
  • You make connections with your community easily and effortlessly and thrive on building relationships
  • Strong pipeline to create impact to elevate this market to next level
  • Strategic thinker who has delivered results through execution
  • Great presenter to enroll all the stakeholders to create best decision
  • Motivation creator to drive the teams to work together for bigger impact
  • Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment
  • Consumer experience with a youthful, cutting edge, influential brand
  • Proven experience developing and driving digital initiatives from inception to execution
  • Excellent managerial skills, with a reputation for being flexible, energetic, hardworking, inspirational, enthusiastic

Must haves:
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness, and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.