Digital Marketing Manager

Regione: Hong Kong

Stato/Provincia: Hong Kong Island

Città: Hong Kong

Unità Affari: Store Support Centre (SSC)

Tipo di tempo: Full-time

Descrizione e requisiti

Who we are 
lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

A day in the life: 
  • Develop, implement and execute strategic online performance marketing initiatives for lululemon in Asia (HK, TW, MC, SEA,KR) in line with brand and strategic guidelines
  • Own and lead local online performance marketing strategy and distribution across media channels: paid digital, social media, and owned media
  • Analyze and optimize online performance campaigns against digital and Asia market growth objectives
  • Lead agency relationships and align the communication strategy with key partners across APAC
  • Set, communicate, and maintain timelines, budget, and priorities on every digital marketing project across Asia
  • Monitor online marketing trends across categories to generate insights for new digital marketing strategies to accelerate lululemon’s growth across Asia
  • Collaborate with cross-functional teams to ensure digital marketing efforts align and are lockstep with the larger promotional strategy and on brand.
  • Ensure Digital Marketing campaigns are executed flawlessly and are optimized towards the campaign goal. 

  • Fluency in English (written and spoken)
  • 5+ years of experience in online marketing for a leading consumer brand or tech company.
  • Experience running performance digital marketing across Asia, including paid digital, social media, earned media and owned media; and up-to-date with current consumer & media trends
  • Strong understanding of digital marketing measurement platforms, digital marketing technology, and data ecosystem
  • Excellent understanding of digital marketing metrics — CPV, CPCV, CPR, LTV are familiar to you.
  • A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done
  • Proven track record of leading multiple, complex tasks simultaneously
  • The ability to adequately prioritize to improve business impact in a fast-paced environment
  • Excellent soft skills with a teamwork mentality, and the ability to work independently and collaboratively
  • Willingness to thrive in an international environment, with multiple languages and time zones

Must haves:
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
  • Communicates with honesty and kindness, and creates the space for others to do the same. 
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Fosters connection by putting people first and building trusting relationships. 
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.