Digital Marketing Assistant Manager(Non-Ali Paid Media)

国・地域: China

都道府県/州・省: Shanghai

市区町村: Shanghai

ビジネスユニット: Store Support Centre (SSC)


Company Overview

lululemon’s purpose - to elevate the world by unleashing the full potential within every one of us - is as dynamic as the company’s history and current momentum. 

Founded in Vancouver in 1998 with the intent of bringing technical athletic fabrics to yoga, lululemon’s first office was a product design studio by day turned yoga studio at night.  What was then a very practical solution to paying the rent has ultimately come to define what differentiates lululemon.  While lululemon is arguably credited with creating the athleisure wear category, what has made the company wildly successful has been its steadfast focus on empowering its stores to become community hubs for lululemon’s consumers (Guests) to live the Sweat life together, as well participate in lululemon sweaty activities. 


The Role / Location

The role of Digital Marketing Assistant Manager will be based at lululemon’s China HQ in Shanghai, dedicated to the long-term development and growth of lululemon in China. 

Reporting Structure

Reporting to Sr. Manager, Digital & Social Marketing

Job Summary:

The Digital Marketing Assistant Manager is responsible for media diffusion execution, to help build an efficient brand awareness amplification and new acquisition funnel in digital eco-system, to better brand online experience in multiple digital platforms, and help to create meaningful brand connections in digital environments.

 Key Responsibilities and Accountabilities:

·   Brand awareness amplification: media plan execution to effectively delivery brand and campaign message in multi-media channels, to enhance brand awareness and consideration in prioritized cities and boost awareness in new cities. 

·      Tencent eco-system deep dive: co-work with Tencent, internal technology and content team, etc., to explore media innovations which can benefit on omni-channel projects: mini program & WeChat Enterprise.

·   Social marketing operation: help to better user journey and create meaningful brand connection across various platforms like WeChat, Weibo, RED, DOUYIN, KEEP, etc.

·       Data management of media key matrix: CPM, CPC, CPUV, ROI, etc.

·       Insights generation with learning and implication.


·      Around 5 years’ working experience of paid media and digital marketing in big-scaled foreign companies, platforms (Tencent preferred), or leading agencies that serve relevant projects.

·       Proficient with Tencent eco-system

·       Be sensitive on data and industry trend

·       A good team player

·       Good time management skills

·       Good English skills – verbal and written

·       Bachelor or above

Our “must haves”:

·       Proven work ethic with utmost integrity

·       Desire to excel and succeed

·       Actively live and breathe the lululemon culture and lifestyle

·       Self-awareness, with a desire for constant self-improvement (goal –oriented)

·       Entrepreneurial spirit and an egoless nature

·       Self-motivated, passionate, empathetic, approachable

·       Outgoing, energetic, upbeat and Fun