Digital Content Executive

지역: China

주/도: Shanghai

구/군/시: Shanghai

사업 부문: Store Support Centre (SSC)

직무내용 및 자격요건

who we are

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

We work together to elevate the world. We set audacious goals, nurture big growth and engineer innovative products that allow people to feel—and perform—their best. To us, leadership is more than a role or title—it’s a way of being. We are all leaders, committed to growth and results.

Together, we’re co-creating a future that otherwise wouldn’t exist. To do that, we’re looking for people who unite diverse perspectives to lean into bold visions. Who strive to be better than they were yesterday. Who are all in, in everything they do.

We’re looking for you. Join us.

about the team

The Digital Brand Team is responsible for the best expression of the lululemon brand across the digital universe with an emphasis across Campaign & Content, Social Editorial, Media and Wechat MiniProgram management.

Description & Requirements.

Location

The role will be based at lululemon’s China HQ in Shanghai, dedicated to the long-term development and growth of lululemon in China.

about the team

The Digital Brand Team is responsible for the best expression of the lululemon brand across the digital universe with an emphasis across Campaign & Content, Social Editorial, Media and Wechat MiniProgram management.

The Social Editorial team works on making the lululemon brand the best it can be on the social space in China, covering the 3 key areas of

  1. Content – what kind of content do we want to publish and in what form on our social properties? Spaces – where are our social properties and what are their different roles?
  2. Voices – who are our communities and how do we collaborate with them?

A Day in the life.

  • Devise and develop the annual always-on social editorial calendar for the brand and respective content strategy for the brand
  • Develop activations that are consumer-driven and socially led on relevant social platforms to support campaign moments and business goals
  • Track and coordinate our social efforts
  • Identify, collaborate and track community influencers of the brand and how to work with them on an ongoing basis to improve our brands’ social presence

Qualifications

·        3 – 5 years of managing social editorial accounts and social campaign activations from brief inception to execution for leading brands social

·        Bachelor’s degree.

·        Passionate for digital content and sensitive to digital marketing and social trends.

·        Proficiency in MS Office & Chinese Word Processing.

·        Excellent communication and interpersonal skills.

·        Excellent verbal and written communication skills in both English and Chinese.

·        Multi-tasking and able to work under tight deadlines.

Must Haves

·        Acknowledges the presence of choice in every moment and takes personal responsibility for their life.

·        Possesses an entrepreneurial spirit and continuously innovates to achieve great results.

·        Communicates with honesty and kindness and creates the space for others to do the same.

·        Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.

·        Fosters connection by putting people first and building trusting relationships.

·        Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.