Lululemon

a day in the life 

• Write clear, persuasive, and technically flawless copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions for our apparel, accessories, and other special projects 
• Write seasonal descriptive names for products 
• Proof seasonal artworks for packaging (including dielines, and illustration copy); collaborate on packaging hierarchies with managing editor
• Translate nuanced product and innovation terminology into language that is clear and engaging
• Incorporate feedback from Managing Editor, peers, and partners with a positive attitude
• Take initiative to create proactive solutions; presenting solutions in polished formats (presentations, Miro boards) and in dialogue with leaders 
• Maintain and track accurate content in internal organization systems 
• Facilitate cross-functional meetings to learn about our products so you can write about and name them
• Understand the structure of the brand’s identity—paying special attention to how visual and verbal executions come together to create a holistic in-person and e-commerce retail experience
• Work in close-knit partnerships with various cross-functional partners
• Be a subject matter expert for all things product to partners across the business
• Consider the guest’s journey, whether they’re in store or online
• Mentor, train, and ideate with other team members
• Assist Managing Editor with reviewing and editing work, as needed

qualifications 

• 6+ years of professional copywriting and/or product education writing experience
• Must have a portfolio of work demonstrating original ideas and strong copy across various media 
• Bachelor’s degree or equivalent experience in a related field (e.g. English, creative writing, journalism, marketing, etc.) required
• Expert-level technical writing skills, including advanced knowledge of grammar, syntax, and punctuation, as well as experience using organizational style guides
• Expertise adapting copy for print and e-commerce settings, including advanced knowledge of SEO best practices
• Proven ability to ideate, communicate, develop, and deliver final product both independently and in collaborative team settings
• Highly proficient working with content management systems and spreadsheets to store, organize, and deliver written information
• Ability to work on concurrent projects and timelines and effectively juggle diverse writing demands
• Comfortability working on a “Go-to-Market” calendar timeline
• A self-starter with excellent communication skills, who's able to lead bodies of work and identify optimization potential within their workstreams
• A passion to keep up to date with the latest industry trends, including global cultural and linguistic sensitivity, and evolve their expertise within the product education space
• Incredible accuracy and attention to detail 
• Extraordinary communication skills and a meticulous eye for detail
• A natural leader who takes initiative
• Advanced knowledge of writing, grammar, and punctuation
• A passion for product
• You think globally and look to understand how your work may impact other markets
• Your keen to create efficiencies
• You have strong documentation skills (things change over seasons and we need to keep track)
• Demonstrated ability to strategize and present proposals clearly to peers and leaders 

who you are

• You bring positive energy and diplomacy to everything you create and everyone you meet
• You work well within a team and crave feedback
• You’re a strategic problem solver who’s self-motivated, productive, and efficient
• You’re passionate about communication and technology and stay on top of current trends
• You have sharp attention to detail and are a champion of consistency
• You thrive in a fast-paced environment and are able to balance multiple seasons in different calendar tracks
• You’re technically savvy and can work in systems like Flex PLM, Miro, Office Suite, and Excel