Ecommerce Campaign Specialist (Korea)

Khu vực: Korea, Republic of

Tiểu bang: Seoul

Thành phố: Seoul

Đơn vị kinh doanh: Store Support Centre (SSC)

Loại thời gian: Full-time

Description & Requirements

Who we are 
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team
The Digital Team is at the forefront of establishing lululemon across APAC. We aim to provide a world class digital experience online for our guests (across all platforms), helping to inspire and enable them to live a life they love through rich content, amazing experiences, and great product. We love strategic, resourceful, and innovative people that excel at operations recognizing business needs, collaborating, and initiating action. 

Reporting directly to the Korea Ecommerce Manager, the Ecommerce Campaign Specialist has a vital role in elevating online guest journey and conversion via managing content and products on the .KR brand site. This role will sit in the Korea SSC based in Seoul.

A day in the life: 
  • In partnership with the Ecommerce Team (including Marketplace), Brand, Product, Localization, identifies and manages campaigns and expanding range of online content to drive engaged visits and revenue on the site
    • Identifies key trading dates and opportunities by market
    • Identifies key buys, product and brand moments, and aligns on campaigns
    • Partners with B&C, Digital Marketing, and Localization to identify further story-telling opportunities
  • Briefs on-site journeys and liaises with key stakeholders and content operations to collect assets, manage process flow, and implement campaigns including copywriting, content upload, merchandising, and QA
  • Responsible for updating the Asia ecommerce campaign calendar for KR; receiving inputs from Ecommerce Manager
  • Produces weekly and monthly reports and with recommendations based on data and market trend study
  • Conducts QA on live site content including assets, link testing, product stock, image accuracy, text accuracy, UX
  • Assists in site marketing & campaign, process development, and documentation
  • Regularly reviews competitive landscape for features and trends as they relate to best practices for online content + merchandising
  • Partners closely with SSG Marketplace Specialist and KR GEC to align on key dates and trends 
  • Performs ad hoc site content updates for urgent business notices affecting guest experience
  • Copywriting (translating) weekly storytelling content, referring to product information and communicating with Brand and Localization teams

  • Fluency in English and Korean
  • 3+ years of relevant website content management experience 
  • Salesforce platform knowledge and experience is an advantage 
  • Experience working with analytical tools and CMS is an advantage 
  • Strong understanding of guest journeys and capabilities of e-commerce platform
  • Strong stakeholder management to coordinate across functions for calendar management and execution of campaigns
  • Ability to learn and implement new features and customizations on the site
  • Strong communication skills and collaboration skills across multiple cross function teams
  • Attention to details and organised 
  • Ability to multi-task and manage various campaigns simultaneously 
  • Fosters positive behaviour that encourages others to work with them. 
  • Easy to work with and builds trust among team members. 
  • Excellent communication skills to coordinate with all cross-functional teams. 
  • Possesses a “get-it-done” attitude along with both structured and unstructured planning and team management skills. 

Must haves:
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
  • Communicates with honesty and kindness, and creates the space for others to do the same. 
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Fosters connection by putting people first and building trusting relationships. 
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.