Brand & Community Director

地区: China

州/省: Shanghai

城市: 上海

业务单元: Store Support Centre (SSC)

说明与要求

Who we are:

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

About this team:

Develops and executes lululemon business, brand and category priorities in China, crafting brand storytelling and experience initiatives to deliver against the lululemon’s purpose and the long-range business and brand goals.

A day in the life:

  • Develop and nurture the lululemon brand in China to inspire our guests & communities. 
  • As a result of our actions, we will deliver on our business goals, marketing OKRs and bring our brand purpose to life in China.
  • Be the brand guardian and brand voice, ensuring consistency across our in-region marketing programs, partnerships, ambassador engagements, community and store event execution and a Here to be Relationships.
  • Management and development of a team of strong regional integrated marketing managers who drives and delivers the China initiatives and activations in region against our overarching China calendar.
  • Develop and execute China Brand Marketing programs with specific oversight of ambassador program integration, traditional media channels (OOH) and all guest facing 1:1 / direct communication materials.
  • Define success metrics for programs and initiatives delivers on OKRs, within optimized budget resources.
  • Partner cross functionally to define and own the GTM brand marketing calendar, driving impactful campaigns that creates desire for our products, build brand equity, and engages our guests and community.
  • Create 360 integrated briefs for asset creation needs or campaign briefs for agency partners or Creative, leveraging different levers for maximum impact, laddering up to a global brand identity.
  • Develop strong in region leaders who can activate in market programs against brand and business goals.

Qualifications:

  • business, marketing or communications.
  • Fluent in English and in Mandarin is a must.
  • 12 - 15 years’ experience within a marketing function.