Athlete Manager - Special Projects

Region: Canada

State: British Columbia

City: Vancouver

Business Unit: Store Support Centre (SSC)


Who we are 
lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

Job Summary
You eat, sleep and breathe relationships. You work directly with our athletes to ensure that we are supporting them
and leveraging them to support business vision & goals and domestic sport partnerships. Cross function work is key with the
following departments: brand, content and social media, marketing, brand experience, product, partnerships, and North America retail.

Core Accountabilities
  • You build and maintain relationships with athletes, teams, agents, coaches, and thought leaders.
  • You maintain a cadence of contact with our athletes to identify opportunities to create impact out of their activities and support their initiatives.
  • You work cross functionally with PR, Digital Marketing, Integrated Marketing, Brand, Product, and North America community and retail teams to leverage athletes’ influence in all areas of the business.
  • You track, measure, and report on ambassadors’ activity and successes, on a monthly cadence.
  • You inform and execute athlete marketing and activation plans in partnership with external stakeholders and third parties.
  • You craft unique athlete marketing plans in partnership with cross functional stakeholders and the athletes themselves each year to bring the relationships to life.
  • You ensure that we are a stand for inclusivity and equity in sport and inform marketing and storytelling in line with this.
  • You gather insight on existing & emerging opportunities for the business and contribute to overall strategy.
Required Skills
  • 5+ year’s experience in athlete & sports marketing with a global brand.
  • You are an excellent communicator who leads with transparency and can set clear expectations.
  • You have a strong understanding of the evolving athlete, sport, and content marketing landscape.
  • You have a strong understanding of the ins and outs of Canada’s sport landscape.
  • You are considered an expert in the lululemon brand identity as it relates to community, and can make key decisions.
  • as it relates to athletes and relationships.
  • You have proven leadership skills and can inspire and enroll others.
  • You are a self-starter and have the ability to work independently.
  • You are organized, yet can be flexible to take on the unexpected.
  • You are a relator and a connector; building rapport with others is something that comes effortlessly to you.
  • Having a lot of balls in the air doesn’t scare you, in fact you find it exciting.
  • Ability to travel 30%.
Our 'must haves'
  • You are a connector. You believe in relationship building and working as part of a team to achieve goals/results.
  • Organized, responsible and flexible in a fast-paced growth environment.
  • You are experienced in athlete & sport marketing and management.
  • You are a cross-functional team player that can unite a team to get work done quickly and effectively.
  • You are committed to personal and leadership development and love to sweat.