Event Experience Assistant Manager

Region: China

State: Shanghai

City: 上海

Business Unit: Store Support Centre (SSC)

說明與要求

WHO WE ARE

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

ABOUT THE DEPARTMENT

The Event team is a core function of the Brand Marketing team in China, with a sharp focus on elevating an inspired understanding of the brand and product stories that underpin and uniquely define lululemon across multiple platforms. This team is redefining physical and virtual brand experiences in China by delivering events and experiences that are unique and authentic to Lululemon. A critical tool to create buzz in a local market and to raise brand awareness and for guest acquisition, Events is a key lever in Marketing and Communications.

ABOUT THE ROLE

The Events Executive is a quintessential member of the Events team. Together with the Events Senior Manager, this role will be responsible for a broad portfolio of events throughout the year, from Store Opening events, Product Launches, Press Days, Sweat Life Festivals, and other events to be defined in China.  You will ensure that each event resonates with our target audience and is always delivered flawlessly, on time and on budget. You will also develop and deliver turn key playbooks, frameworks and guidelines for Community events and select regional events, that ensures a level of consistency and quality that is recognizably Lululemon. You will also ensure that all events are measured against pre-set metrics and work cross-functionally to deliver

ROLE RESPONSIBILITIES

  • Working in close partnership with the Global team and the China Events Senior Manager, you are responsible for delivering key events in China
  • You will be part of the conception team, crafting a developing the China Events plan and portfolio, putting together the framework, structure and formats that will allow us to deliver into our Brand objectives, with events playing a critical part in the marketing mix.
  • You will work together with each Regional B&C lead, provide an integrated framework and/or playbook for regional execution of events, whether at the region or city level or community events at the store level.
  • You will work with the Digital and Social team, to set up each event, leveraging the Mini-Program as an event registration tool, allowing for each event touchpoint, whether physical or virtual, to be captured and aggregated into each guests profile.
  • You will work with the PR and Communications team and or the agency teams, to deliver press and influencer engagement events  or Product Launch events at scale.
  • You will be working closely with each region’s event lead, to deliver each regions event plan according to the region’s needs.
  • You will project manage each event, ensuring that there is status and budget clarity tied to each event.

QUALIFICATIONS

  • Effectively bilingual in English and Mandarin
  • A seasoned events executive, possesses at least 6 years experience in events and events production across China’s regions.
  • Creative yet practical, ability to drive towards delivering oh shit moments; memorable experiences that is unique to the Lululemon brand.
  • Proven ability to work on a broad portfolio of events. 
  • Proven ability to execute events at various scales flawlessly, on time and on budget.
  • Proven ability to work on partnership events, leveraging events not only as a powerful communication tool, but also as a new guest acquisition channel
  • Must demonstrate ability to deliver both live and virtual experiences, leveraging the latest and most innovative technology
  • Strong ability to work independently, under pressure, juggling multiple competing priorities and meet tight deadlines
  • Bachelors degree in business, marketing or related subject an asset

MUST HAVES

  • Flexibility to travel within China
  • Possesses an entrepreneurial spirit, a can do attitude, a be able to think on your feet for quick solves in a bind.
  • Stays abreast of the most creative and innovative events and best practices across industries, beyond athletic brands.
  • Continuously innovates to achieve great results.
  • Works with attention to detail, is a good project manager and able to move projects forward with grace.
  • Communicates with honesty and kindness and creates the space for others to do the same.
  • Fosters connection by putting people first and building trusting relationships