Region: China
State: Shanghai
City: Shanghai
Business Unit: Store Support Centre (SSC)
Region: China
State: Shanghai
City: Shanghai
Business Unit: Store Support Centre (SSC)
Job summary:
Reporting to the Director, Brand Creative, you will develop, manage and maintain the visual creative direction and tone of lululemon’s eCommerce product display pages across our Men’s, Women’s and Ivivva product lines – this includes on model, lay flat and potential development into invisible mannequin and video. You are responsible for setting the creative tone for lululemon’s visual product education that supports design intention, product fit and function. You possess intimate knowledge of the seasonal product creative vision, design functionality and direction, color theory and WWMT. As you establish and maintain our visual creative for PDP, your driving force is to marry product education with brand guidelines in a visually stimulating manner that drives guest click through.
In addition to delivering visual excellence through cutting edge creative & intimate product knowledge, you hold a passion for the digital landscape with a comprehensive understanding of the ecommerce marketplace, including macro trends, major relevant players and industry best practices. You are well versed the worlds of digital marketing, ecommerce and user experience. This knowledge allows you to lead a crossfunctional creative team, bringing creative concepts to life and ensuring varying touchpoints capture the look and feel that makes our brand unique.
This position is based in Shanghai, China and requires travel for business needs.
Core accountabilities:
• You are responsible for possessing an intimate knowledge of seasonal design themes, design collaborations, color theory and for leveraging this knowledge into product display packages that visually marry design intention & functionality with our brands creative codes & guidelines
• You are accountable for strategizing, developing and maintaining our ecommerce product display creative direction across on model, lay flat and future direction into invisible mannequin and video. Your creative direction seamlessly links design intention with brand guidelines, creating industry leading assets and ‘one voice’ for our creative output
• You concept and drive individual creative for our capsule collections that help this pinnacle product assortment both stand a part for mainline and tie back to the greater collective brand of lululemon. You work in tandem with brand to establish new guidelines for capsule collections that honor the designs intention in an elevated manner
• You are intimately connected to the pulse of the ecommerce industry, aware of shifting trends in the ecommerce landscape, and the resulting impact to guest online shopping behavior. You are self-possessed in leading strategic adjustment to our PDP which answers to evolving industry trend, establishes lululemon as a leader in visual education and constantly inspires new ways to engage our guest and drive click through
• You manage a team that includes junior art directors, freelance art directors, photographers and digital techs. You are responsible for setting creative & enrolling the team in our visual direction and ensuring imagery answers to said creative. You create the conditions for both internal and freelance teams to thrive and develop their careers
• You work collaboratively with our internal ecommerce team (photographers, digis, producers and stylists) as well as cross-functional partners on our Brand Strategy, User Experience, Ecommerce, and Technology teams
• You provide direction and feedback to your team that drives the concept, answers the brief, and drives the visual direction of the brand
• You clearly communicate creative concepts to different parts of the business ensuring the idea is understood and aligned across key partners
a day in the life:
The finer print:
我們只會聯絡可能適合的應徵者。由於您對我們職位的興趣,請接受我們最深切的感謝,lululemon 是一個平等就業機會的僱主。雇用與否根據績效和業務需求來決定,而非種族、膚色、信念、年齡、性別、性取向、國籍、宗教、婚姻狀況、醫療狀況、身體或精神殘疾、軍事服務、懷孕、分娩以及相關醫療狀況,或任何其他受聯邦、州或省和地方法律和法令保護的分類。符合條件的殘疾人士經要求可提供合理協助。《平等就業機會政策》適用於所有與招募和雇用、薪資、福利、紀律、調動、解僱和所有其它雇用條款和條件有關的做法。雖然管理層主要負責確保 lululemon 實施平等就業機會政策,但您有責任透過個人行動保証這些政策是有效的。
lululemon致力於為殘疾申請人做出合理安排。如果您希望我們與您聯繫以獲得個性化幫助,請發送電子郵件至Accommodations@lululemon.com。請在電子郵件中指出職位,職位和您的具體要求。