Ubicació: United States of America
Estat/Província/Ciutat: California
Ciutat: Santa Monica
Unitat de negoci: Store Support Centre (SSC)
Tipus de dedicació: Full-time
Art Director, Digital
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
Digital Brand Experience (DBE) is a core function of the Global Brand organization. Our teams power the end-to-end delivery of global creative — from strategy to samples to final visuals. By integrating production, operations, sampling, and planning, we drive agile workflows, strengthen cross-functional partnerships, and accelerate digital content delivery. DBE brings brand and product storytelling to life across global channels, inspiring guests to shop lululemon.
core responsibilities
The Art Director, Digital Brand Experience leads the creative development and execution of brand and product storytelling across lululemon's digital ecosystem. Combining art direction, content creation, and digital visual design, this role shapes compelling experiences that connect seasonal campaigns, ecommerce, and digital retail environments.
Partnering closely with Creative Directors, brand teams, photographers, filmmakers, designers, and cross-functional stakeholders, the Art Director brings concepts to life across photography, motion, video, and digital channels. This role ensures a cohesive brand expression while creating content and experiences that drive engagement, conversion, and guest connection.
- Lead the creative development and execution of digital-first content across seasonal campaigns, product storytelling, ecommerce, and brand initiatives.
- Art direct photo and video productions, guiding still and motion content from concept through final delivery.
- Translate campaign concepts into scalable content systems and storytelling frameworks across web, app, email, social, and digital retail channels.
- Partner with Creative Directors and Brand Creative teams to execute campaign ideas across digital touchpoints while maintaining brand consistency and creative excellence.
- Oversee the adaptation and optimization of campaign assets for ecommerce and always-on commercial experiences, balancing brand impact with business objectives.
- Collaborate with Digital Designers, UX, Ecommerce, and Product partners to create engaging storytelling experiences that support guest journeys and business goals.
- Provide creative leadership and feedback across imagery, motion, typography, layout, and storytelling to ensure exceptional craft and execution.
- Establish and maintain visual standards, templates, and content systems that enable consistency and efficiency at scale.
- Present creative work and rationale to stakeholders, building alignment and confidence in creative solutions.
- Stay connected to emerging trends in content creation, photography, film, digital storytelling, commerce, and culture to continually evolve the digital brand experience.
qualifications
6–8 years of experience in digital design, art direction, or brand creative, in-house or at a creative agency.
- Proven experience leading visual execution across campaigns and digital commerce or content-driven platforms.
- Strong command of typography, layout systems, color theory, composition, and visual hierarchy.
- Experience managing and mentoring designers, guiding work from concept through delivery.
- Comfortable working under broader creative direction and translating high-level vision into executable outcomes.
- Strong collaboration and communication skills across creative, UX, product, and external partners.
- Confident presenter with the ability to articulate visual decisions clearly and persuasively.
- High bar for craft, consistency, and detail in fast-paced, high-visibility environments.
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.
compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $112,00-$147,00 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-Onsite #LI-JV1
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.