Lululemon

About this role

Reporting to the Senior Manager, Retail Brand Experience (RBE), the Manager, In Store Marketing (ISM) leads the end-to-end delivery of global and regional retail campaigns in EMEA, translating creative concepts into high-impact, in-store experiences. This role oversees the full activation process, from briefing and production to execution in our stores, ensuring our brand shows up consistently and powerfully across the region. This individual will partner closely with the Global ISM team and cross-functional stakeholders, acting as a connector between creative vision and in-market execution, to drive revenue and sell-through targets.

Responsibilities

• Develop in store marketing plans to powerfully deliver brand and product storytelling, remaining consistent with the overall creative direction and visual merchandising strategy.
• Own the full lifecycle of in-store activations (briefing, creative planning, production and installation) maximising store real estate across windows, signage, lightboxes and digital screens.
• Prepare and deliver compelling proposals, toolkits and VM guidelines that align and inspire cross-functional partners, leaders and retail teams ahead of each campaign launch.
• Manage EMEA ISM calendar, working closely with the regional and global teams to ensure campaigns align across both regional channels and other regions. 
• Oversee the in-store signage programme, ensuring alignment with global strategies.
• Partner with Store Design to ensure that existing and new stores are equipped with the right fixtures and touchpoints to deliver flawless activations. 
• Spend time in stores to evaluate execution quality, troubleshoot challenges, gather on-the-ground insights, and apply learnings to future campaigns.
• Highly aware of in store marketing trends within the retail space, regularly attending tradeshows and visiting key retail spaces.

Team leadership

• Lead, manage and develop a high-performing team.
• Annual budget management – planning and accountability.

Experience

• 5-10 years of relevant experience as a visual space creator and team manager, ideally for a premium, purpose-led, global business with a challenger brand mentality.
• Demonstrable experience delivering impactful retail or experiential activations that elevate guest experience and drive results, while maintaining strong brand integrity.
• People and team leadership.
• Degree level education preferred.

Who you are

• Uniquely you – we value difference and want you to as well
• Obsessed with visual strategy and execution and in tune with best practices, trends and the competition.
• A creative problem solver who relishes the innovative and new.
• Works well within a team and loves working in a fast-paced environment on several projects at once.
• Practises self-awareness has a natural curiosity and takes an active interest in personal development and sharing knowledge.
• Appreciates the value of exercise or movement.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.