Lululemon

Who we are 

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The Digital Marketing Team is a team that works very closely with cross-functional partners, such as E-commerce, Brand and Communication and Retail teams. The team manages a variety of digital marketing channels to drive growth across the full-funnel with a focus on acquisition, retention and reengagement. We are experts in digital and make data-driven decisions to meet KPIs including but not limited to metrics such as reach, engagements, traffic, revenue and ROAS.  

A day in the life

Digital Marketing:

• Develop, implement and execute strategic digital performance marketing initiatives for lululemon in Korea in line with brand and strategic guidelines
• Develop and implement 360 digital campaign plans align with global, regional or local initiatives.
• Own and lead local digital performance marketing strategy and distribution across media channels: paid digital, social media, and owned media 
• Analyze and optimize digital performance campaigns against digital and Korea market growth objectives
• Lead agency relationship and align the communication strategy with key partners across APAC
• Set, communicate, and maintain timelines, budget, and priorities on every digital marketing project in Korea
• Monitor digital marketing trends across categories to generate insights for new digital marketing strategies to accelerate lululemon’s growth across Korea
• Partnering with cross-functional teams to ensure digital marketing efforts align and are lockstep with the larger promotional strategy and on brand

Kakao & CRM:

• Develop and lead Kakao integration roadmap by crafting personalized guest experiences based on their behavior, preferences, and engagement history
• Develop Korea CRM strategy with advanced segmentation and creative approaches, especially for the KakaoTalk channel, leveraging analytics to drive new guest acquisition and improve retention

Team management:

• Lead digital marketing team as a digital marketing team leader to bring a new idea to the team with efficiency and business growth
• Guide and coach your team for both business and personal growth

Qualifications:

• Strong fluency in English and Korean (both written and spoken) is a must
• Minimum 12 years of experience in digital marketing for a leading consumer brands or tech companies  with at least 3 years of people management and team leading experience.
• Comprehensive understanding of the Ad-Tech and digital ecosystem and CRM (esp. Kakao channel) is a must
• Experience running performance digital marketing in Korea, including paid digital, social media, earned media and owned media; and up-to-date with current consumer & media trends
• Strong understanding of digital marketing measurement platforms, digital marketing technology, and data ecosystem
• Excellent understanding of digital marketing metrics - CPV, CPCV, CPR, LTV are familiar to you
• A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done
• A innovator and early adopter who will bring a whole out of box idea and implement it to our business
• Proven track record of leading multiple, complex tasks simultaneously
• Excellent soft skills with a teamwork mentality, and the ability to work independently and collaboratively
• Willingness to thrive in an international environment, with multiple languages and time zone

Must haves:

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
• Communicates with honesty and kindness, and creates the space for others to do the same. 
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Fosters connection by putting people first and building trusting relationships. 
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.