Lululemon

who we are 

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The EMEA Digital Marketing Team exists to define and execute the digital strategy for customer acquisition and retention. Our goal is to drive omni-channel sales for our European business and grow our community. We utilise a range of acquisition channels including Search, Affiliate & Influencer Marketing, Paid Media and Email to deliver elevated digital experiences, drive purchase and engage beyond transactions. We’re continually diversifying and optimising our digital marketing channel mix and target markets to reach new guests, increase brand awareness and drive efficient business growth. 

a day in the life: what you’ll do

The Paid Search Specialist supports the day‑to‑day execution and maintenance of EMEA Paid Search campaigns across Google Ads and Microsoft Advertising, delivering accurate campaign builds, keyword and ad copy uploads, pacing checks, and bid adjustments under the guidance of the Paid Search Manager and Paid Search Lead. They also monitor performance, prepare reports, and surface initial optimisation opportunities, escalating strategic recommendations where needed.

·       Support accurate campaign builds and ongoing maintenance across EMEA Search and Shopping formats within Google Ads and Microsoft Advertising including launching campaigns, uploading keywords, negatives, ads, and extensions ensuring all activity aligns with best practices and strategic direction.

·       Execute day‑to‑day optimisation tasks such as bid adjustments, keyword updates, and negative keyword additions within agreed guardrails, maintaining efficient and effective campaign performance.

·       Monitor daily performance and budget pacing, flagging anomalies, risks, or delivery issues to the Paid Search Manager and Lead.

·       Pull, organise, and format performance reports for internal reviews and strategic discussions.

·       Conduct regular QA checks to ensure campaign setups align with platform best practices and that tracking is functioning correctly.

·       Support testing initiatives by setting up experiments, monitoring results, and compiling outputs for analysis.

qualifications

·       2+ years of experience in Paid Search or digital marketing executional roles.

·       Hands-on experience activating and managing Paid Search campaigns and bid strategies ideally within a Retail context across multiple European markets.

·       Familiarity with tools such as Google Ads, Microsoft Advertising, SA360, Google Merchant Centre and Google Analytics.

·       Expertise utilising Excel, Google Sheets, Looker Studio, or other analytics/reporting tools.

·       Experience setting up basic experiments or contributing to structured testing plans.

must haves

·       Experience activating and maintaining Paid Search campaigns within Google Ads and Microsoft Advertising, utilizing different campaign types including Search and Shopping formats.

·       Strong attention to detail and ability to follow structured processes accurately.

·       Good understanding of bidding, pacing, keywords, and ad copy best practices.

·       Reliably monitors budgets, paces performance, and implements aligned account changes.

·       Comfortable analysing performance data and identifying anomalies or initial optimisation opportunities.

·       Proficiency with spreadsheets (Excel or Google Sheets) for data handling and reporting.

·       Ability to manage multiple tasks, meet deadlines, and operate effectively in a fast‑paced environment.

·       A proactive and collaborative mindset, with a willingness to learn from senior team members.

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.