Lululemon

who we are:

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team:

The Global Brand Management team is responsible for setting lululemon's brand vision and ensuring it comes to life with clarity and consistency across all categories, channels, and regions. Brand Planning will sit at the core of this team - developing and aligning lululemon's global brand plan, creative platforms, storytelling strategy, and marketing investment. This team works cross-functionally to drive integration, operational focus, and cultural impact.

a day in the life:

As the Senior Director, Brand Planning, you will:

• Lead the development of lululemon’s annual and seasonal global brand plans, aligning cross-functional teams to a unified roadmap.
• Define and steward 365-day brand storytelling initiatives, including brand identity and product superiority frameworks.
• Guide the development of global creative platforms and seasonal campaign briefs in partnership with Creative, Product, and Channel teams.
• Partner with Finance and Brand Leadership to create, align, and optimize total brand investment strategy.
• Prioritize and manage internal and external agency workstreams to focus on high-impact projects.
• Partner with the VP, Global Brand Management to drive GBM OKRs and performance tracking.
• Lead and develop a growing team of brand planning professionals, while cultivating operational excellence.

qualifications:

• 12–15 years of experience in brand strategy, marketing planning, or brand operations in a global or matrixed organization.
• Proven success leading annual and seasonal brand planning cycles and campaign roadmaps.
• Deep understanding of how to connect brand identity, creative platforms, product storytelling, and marketing investment.
• Ability to manage complex cross-functional projects and agency relationships.
• Skilled at strategic thinking, operational planning, and cross-functional communication.
• Strong analytical mindset with creative judgment and storytelling instincts.
• Passion for lululemon’s brand, culture, and purpose.

must haves:

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
• Communicate with honesty and kindness and create the space for others to do the same. 
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
• Foster connection by putting people first and building trusting relationships. 
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. 

additional notes:
Authorization to work in the US is required for this role.

compensation and benefits package:

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $179,700 - 235,800 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans 
• Paid time off 
• Savings and retirement plan matching 
• Generous employee discount 
• Fitness & yoga classes 
• Parenthood top-up 
• Extensive catalog of development course offerings 
• People networks, mentorship programs, and leadership series (to name a few) 

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

 
workplace arrangement:
 

Hybrid 

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.