Location: Hong Kong SAR
State/Province/City: Hong Kong Island
City: Hong Kong
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Art Director, Digital Creatives
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The APAC Brand Creative Operations team is a partner to the Brand Creative team and is tasked with enabling best-in-class brand storytelling and creative experiences. This team owns operationalizing the creative process to deliver creative campaigns and initiatives.
A day in the life:
- Conceptualize campaign vision, original graphics, copy, and content across channel and integrated marketing needs
- Category expert, who drives a deep understanding of insights to create cut through creative
- Guard the brand, maintaining lululemon’s visual language
- Adapt global campaigns for APAC markets
- Oversee the full life cycle of net-new in-region campaigns including ideation, enrolment, playbooks, execution and review
- Ensure a consistent, unified brand experience across multiple mediums and channels including windows, VM, ecommerce, film, social media and advertising
- Maintain strong connections with the global Creative team to remain up-to-date with the brand’s creative direction
- Ensure that all deadlines are met, workflows are efficient and budgets and resources are managed effectively
- Develop Creative Briefs, Strategy and Execution based on collaboration with cross-functional partners (marketing, strategy, product, R&D)
- Identifies Brand Creative opportunities for consistency across channel
- Drives concept to execution of brand and product storytelling opportunities across channel (insight into creative)
- Manages and delivers Tier 1, 2, and 3 projects and deliverables
- Aware of brand & campaign performance and can interpret data to influence creative strategies and executions
- Responsible for influencing and collaborating with cross-functional teammates
- Define presentation strategy and approaches, styles and techniques to help deliver buy-in from cross functional partners
- Organize and lead cross-functional ideation sessions to help buld the creative brief
- Oversee management of project creative, team coordination, and ensure delivery of high quality production
- Define team/project timelines, facilitate progress and ensure all projects successfully reach their goals
- Key input on project/initiative and resource needs for yearly planning (AOP)
- Responsible for executing projects on-time and on-budget
- Develops and Drives Creative Initiatives based on Creative Project Needs
- Identifies opportunities for professional development growth to the team
- Inspires team - Pushes methods, creative processes and thinking (brand storytelling, and differentiation)
Qualifications:
- 8-10 years of direct experience in creative teams for large retail e-commerce or creative agency/production experience specific to the apparel/footwear industry
- Experience working with external creative and production partners
- Positive approach to problem solving through analytical thinking and operational efficacy
- Ability to prioritize multiple projects and tasks, with project changes, and reliably meet deadlines
- A genuine passion for brand creative and creative operations
- Must be a self-starter, critical thinker, team player, thrives working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative, and flexible
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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Learn more about what it's like working for lululemon in our Asia-Pacific markets:
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.