Location: Australia
State/Province/City: Victoria
City: Melbourne
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Brand Manager, Australia & New Zealand
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The AUSNZ Brand team is part of the Asia Pacific Brand Marketing organisation and is responsible for building an iconic global brand with local relevance. We are the guardians of the lululemon brand, ensuring we show up in a premium, consistent and relevant way across our channels for our guests. Our primary goals are to increase awareness and demand by communicating our brand point of view and product superiority.
The Brand team is responsible for brand management, brand strategy, integrated campaign management, brand media strategy and social media. The Brand Manager reports to the Senior Manager, Brand for AUSNZ.
We’re looking for a Brand Manager who brings strategic clarity and audience insight to every campaign. This role requires the ability to build deep understanding of our guests and translate insights into compelling brand strategies and integrated plans that drive brand awareness and familiarity.
A day in the life
The Brand Manager will inspire, guide and lead collaboration with cross-functional partners, and support the smooth running of our end-to-end campaign process.
- Leads development of AUSNZ marketing campaign strategies, informed by audience insights, that deliver against our brand and business objectives
- Drive a deep understanding of our target consumer across our teams and partners to inform campaign development
- Develop campaign activation plans and guide execution across multiple channels including Social Media, Community, PR, Product, Retail Brand Experience, Ecommerce and Digital Marketing
- Review and guide creative output to ensure it meets brand standards, objectives and resonates with target audiences
- Work closely with AUSNZ Brand Operations to ensure campaign processes are followed, milestones are met and any risks are flagged
- Set, drive and regularly track campaign objectives and KPIs, ensuring timely reporting and learnings
- Conduct campaign reviews, in collaboration with Brand Operations, synthesise insights and learnings to inform our future plans
Qualifications:
- Minimum eight years of cross-functional marketing experience, ideally for a premium global brand
- Strategic thinker with a demonstrated ability to build audience understanding and translate insights into differentiated brand strategies and campaign plans
- Passion for all kinds of movement, including sport, paired with a sharp understanding of what’s culturally relevant to these communities in Australia and New Zealand
- Exceptional written, verbal, and presentation skills that inspire and influence teams
- Proven ability to influence across a matrixed organization and collaborate across time zones
- Skilled in project management, with experience leading cross-functional initiatives
- Comfortable working in a fast-paced, global environment with multiple stakeholders
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
#LI-JC1 #LI-Onsite
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.