Location: Mexico
State/Province/City: Ciudad de Mexico
City: Mexico City
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Brand Marketing Manager | Mexico
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The Mexico Brand Marketing Manager reports to Sr. Manager, Mexico Brand Marketing. Is responsible to develop and execute marketing initiatives that deliver into regional business objectives. At the center of the marketing organisation, the Mexico Brand Marketing Manager leads cross functional workstreams to deliver seamless guest experiences across all touch points. Elevates all initiatives with sound business strategies that invites strong partnership and co-creations between key channels, product and creative. They develop new systems and support and ad-hoc needs that improve marketing processes and initiatives.
core responsibilities
- Support Sr. Manager, Mexico Brand Marketing in executing small- to large-scale marketing initiatives/campaigns and weekly brand calendar commitments
- Build out and execute campaigns and initiatives that deliver into regional business objectives
- Support and maintain Mexico’s annual Brand Calendar
- Build localized marketing plans to deploy global & NA initiatives for Mexico
- Establish sharp positioning and channel mix per initiatives, write creative briefs and communication plans
- Work with Mexico and North America key cross-functional partners to deliver best in class channel experiences
- Manage stakeholders and partner with Manager/Director to keep leadership enrolled to marketing plans
- Accountable to set and drive key KPI’s as well as measure, report and socialize results and learnings
- Liese and project manage creative and channel needs between creative and channel partners between NA & Mexico
- Own channel deliverables across brand calendar and works in partnership with Creative and Channel partners on final deliveries
- Liese with localization teams to ensure transcreation and translations are relevant to Mexico but also keeps the essence of the brand content
- Supports on management of project budget
support activities
- Inform global strategies with regional guest & business insights
- Guide all channel partners toward cohesive executions
- Drive tactical work plans and deliverables
- Support creative development with strategic advice rooted in clear business needs
- Provide positive inputs to improve internal processes
- Assess, confirm and track projects budgets on regular basis
qualifications
- 5 to 7 years of experience developing and driving digital and offline marketing campaigns/initiatives from inception to execution for leading brands
- Ability to multi-task and bring solid project management skills that help develop new processes
- Creative brief development experience for different scale of campaigns
- Proven track record developing and delivering a thoughtful acquisition and retention strategy
- Fluency (written + verbal) in English and Spanish required.
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in Mexico is required for this role.
workplace arrangement
Hybrid: In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
quiénes somos
lululemon es una empresa innovadora de ropa deportiva diseñada para yoga, running, entrenamiento y otras actividades atléticas. Marcamos la pauta en tejidos técnicos y diseño funcional, creando productos y experiencias transformadoras que apoyan a las personas a moverse, crecer, conectarse y sentirse bien. Debemos nuestro éxito a nuestros productos innovadores, el enfoque en nuestras tiendas, nuestro compromiso con nuestra gente y las increíbles conexiones que creamos en cada comunidad en la que estamos presentes. Como empresa, nos enfocamos en generar un cambio positivo para construir un futuro más saludable y próspero. En particular, esto incluye crear un entorno equitativo, inclusivo y orientado al crecimiento para nuestra gente.
sobre este equipo
El/la Brand Marketing Manager México reporta al Sr. Manager, NA & Mexico Brand Marketing. Es responsable de desarrollar y ejecutar iniciativas de marketing que aporten a los objetivos comerciales regionales. En el centro de la organización de marketing, el/la Brand Marketing Manager lidera flujos de trabajo multifuncionales para ofrecer experiencias fluidas a nuestros invitados en todos los puntos de contacto. Eleva todas las iniciativas con estrategias comerciales sólidas que fomentan una fuerte colaboración y co-creación entre los canales clave, producto y el equipo creativo. Desarrolla nuevos sistemas y brinda apoyo en necesidades ad-hoc que mejoren los procesos e iniciativas de marketing.
responsabilidades principales
- Apoyar al Sr. Manager, NA & Mexico Brand Marketing en la ejecución de iniciativas/campañas de marketing de pequeña a gran escala y en los compromisos semanales del calendario de marca.
- Desarrollar y ejecutar campañas e iniciativas que aporten a los objetivos comerciales regionales.
- Respaldar y mantener el Calendario Anual de Marca de México.
- Crear planes de marketing localizados para desplegar iniciativas globales y de Norteamérica en México.
- Establecer un posicionamiento claro y la mezcla de canales por iniciativa; redactar briefs creativos y planes de comunicación.
- Trabajar con equipos clave multifuncionales de México y Norteamérica para ofrecer experiencias de canal de clase mundial.
- Gestionar a los stakeholders y asociarse con al Sr. Manager, NA & Mexico Brand Marketing para mantener al liderazgo alineado con los planes de marketing.
- Ser responsable de definir e impulsar los KPIs clave, así como medir, reportar y socializar resultados y aprendizajes.
- Coordinar y gestionar proyectos entre los equipos creativos y de canales en NA y México.
- Ser responsable de los entregables de canal a lo largo del calendario de marca y trabajar en conjunto con los equipos Creativo y de Canales para las entregas finales.
- Trabajar con los equipos de localización para asegurar que las transcreaciones y traducciones sean relevantes para México sin perder la esencia del contenido de marca.
- Apoyar en la gestión del presupuesto de proyectos.
actividades de apoyo
- Informar estrategias globales con insights regionales de invitados y del negocio.
- Guiar a todos los socios de canal hacia ejecuciones cohesivas.
- Impulsar planes de trabajo tácticos y entregables.
- Respaldar el desarrollo creativo con asesoría estratégica basada en necesidades claras del negocio.
- Aportar retroalimentación positiva para mejorar procesos internos.
- Evaluar, confirmar y dar seguimiento a los presupuestos de proyectos de manera regular.
calificaciones
- De 5 a 7 años de experiencia desarrollando e impulsando campañas/iniciativas de marketing digital y offline, desde la concepción hasta la ejecución, para marcas líderes.
- Capacidad para manejar múltiples tareas y aportar sólidas habilidades de gestión de proyectos que ayuden a crear nuevos procesos.
- Experiencia desarrollando briefs creativos para campañas de distintas escalas.
- Historial comprobado desarrollando y entregando estrategias sólidas de adquisición y retención.
- Hablar ingles y español.
requisitos esenciales (must haves)
- Reconocer que siempre existe una elección en cada momento y asumir la responsabilidad personal de tu vida.
- Tener un espíritu emprendedor e innovar continuamente para lograr grandes resultados.
- Comunicar con honestidad y amabilidad, creando espacio para que otros hagan lo mismo.
- Liderar con valentía, sabiendo que la posibilidad de grandeza es mayor que el miedo al fracaso.
- Fomentar la conexión poniendo a las personas primero y construyendo relaciones de confianza.
- Integrar la diversión y la alegría como una forma de ser y trabajar; es decir, no tomarte demasiado en serio.
#LI-Onsite
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.