Location: Australia
State/Province/City: Victoria
City: Melbourne
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Community Programs Lead
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
You live and breathe the lululemon brand, and are an inspirational leader to the organization. The community team creates word-of-mouth excitement and grows the lululemon collective by sharing our best in the world technical product with key fitness and lifestyle influencers, media, local partners, by creating best-in-class experiences and working with the Brand team to amplify this to the collective. The community team drives the local strategy and builds a plan that comprises broad and deep tactics to accelerate growth and long-term brand love and are best in the world at building relationships, online to offline tactics and delivery of KPIs.
A day in the life
The Community Programs Lead combines high-level vision and strategy to deepen and grow our current programs, including our Ambassador Program and our Community Wellbeing Partners, through a local and global lens. You may also create and drive exciting new programs to meet business objectives, working cross functionally with all departments in the business.
You are responsible for the foundational model and programming of community across Australia and New Zealand stores which includes the long-term vision for store community as it relates to brand resonance and retention, IDEA integration alongside the short-term operational management of tools and tactics. You drive the strategy and execution for how lululemon leverages store Ambassadors - local leaders in wellbeing - to increase brand resonance and expand reach through local relationships. The Community Program Lead executes development of all resources and tools to support implementation of the Store Ambassador Program by store teams across all Australia / New Zealand stores. They will partner will other members of the Community Team to ensure a seamless integration of the Ambassador experience into other Community Engagement programs developed for stores. They will be responsible for recapping and storytelling analytics of program success including bench fill, gift card spends, Ambassador experience satisfaction, database accuracy, and photography completion. Design the Aus/NZ store ambassador program taking into account into the market business objectives and Global Ambassador framework
- You create and drive the vision and strategy for community programs and experiences related to them across all channels in Australia and New Zealand
- You develop and nurture strong relationships with the community – stakeholders, agencies, suppliers, partners, athletes and Ambassadors- to support in planning and executing community programs in Australia and New Zealand
- You work cross functionally with teams in Operations, Brand, Community, Product, Finance, Legal, IT and Stores to bring community programs to life, managing their scope, schedule, creative, budget, communication and quality
- You are responsible for the planning, implementation and delivery of local events and experiences that are affiliated with the community programs you own
- You lead training and coaching to reach program standards, and hold Stores and Regional Managers accountable to all components of community programs
- You project manage teams for key community programs, ensuring everyone understands the processes, timelines, dependencies, individual accountability and responsibilities and measures of success
- You contribute to the development of Event Specialist Helping Hands on an as-needed basis
- You support pipeline growth within the community programs function
- You contribute to creating the vision and strategy for lululemon events and experiences using your insight into the community and sport industry, working alongside others in the community team, stores and regional managers
- You are responsible, with the support of the CFL program, for integrating the Store Ambassador Program into our brand calendar and key community moments
- You are responsible for applying the global direction for the ambassador ecosystem in our market
Qualifications:
- Strong program and project management skills with the ability take on new programs created by lululemon, such as the future membership program
- A self-starter program manager with the ability to work independently and as part of a team
- An ability to build and maintain strong relationships with existing and potential new partners, athletes, and suppliers
- A champion for planning and operational efficiency
- Strong attention to detail and a passion for over delivering
- A passion for creating high-quality experiences with partners
- An interest in staying across industry trends
- A passion for people and development
- Strong decision making and problem resolution skills
- Innately a relater and a connector; building rapport with others is something that comes effortlessly to you.
- Excels in high-pressure situations. You sweat continually but people never see you sweat
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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Learn more about what it's like working for lululemon in our Asia-Pacific markets:
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.