Location: Hong Kong SAR
State/Province/City: Hong Kong Island
City: Hong Kong
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Ecommerce Campaign Specialist (Digital Merchandising)
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Digital Team is at the forefront of establishing lululemon across APAC. We aim to provide a world class digital experience online for our guests (across all platforms), helping to inspire and enable them to live a life they love through rich content, amazing experiences, and great product. We love strategic, resourceful, and innovative people that excel at operations recognizing business needs, collaborating, and initiating action. Reporting directly to the Asia Ecommerce Manager, the Ecommerce Campaign Specialist has a vital role in elevating online guest journey and conversion via managing content and products on Hong Kong websites (bilingual; shipping to 11 Asia locations).
A day in the life:
Content and Experience Planning
- Plan on-site content refresh including weekly updates and key campaigns that drive engage visits and revenue to the site; reflects business needs and direction developed in partnership with the brand, product and digital marketing teams.
Execution and Process Management
- Brief designers and copywriters to create site contents, overseeing the entire process to ensure smooth operations.
- Develop a visual merchandising strategy and partner with the digital operations team to ensure effective implementation.
- Upload contents, conduct quality assurance on live site content, including asset accuracy, link testing, product stock, user experience, and content uploads.
Reporting and Market Research
- Produce reports with actionable recommendations based on sales data, site metrics, market trends and other related data to improve conversion rate and drive revenue growth. Reports will be generated weekly or as requested.
Cross-Regional Support and Coordination
- Lead the development and execution of key campaigns and on-site optimizations.
- Streamline processes by creating templates and documentation to enhance efficiency and reduce manual work.
- Serve as the liaison between global and regional ecommerce teams to align on best practices and address market needs effectively.
Qualifications:
- 4-6 years of experience in e-commerce or related fields, with a strong understanding of in e-commerce campaign management and website merchandising.
- Proficiency in both Traditional Chinese and English.
- Experience managing multiple languages and operating websites across different countries and currencies is a plus.
- Familiarity with Salesforce Commerce Cloud (SFCC) and analytical tools such as Adobe Analytics and Power BI is a plus.
- Strong communication and collaboration skills to work effectively across cross-functional and cross regional teams.
- Detail-oriented and highly organized, with the ability to multi-task and manage various campaigns simultaneously.
- Solid understanding of e-commerce operations, digital trends, and consumer purchasing behavior in Asia, particularly in Hong Kong and SEA countries.
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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Learn more about what it's like working for lululemon in our Asia-Pacific markets:
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.