Location: Canada
State/Province/City: British Columbia
City: Vancouver
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Global Brand Manager - Collaborations | Contract until December 2026
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about the role
As Brand Manager, Global Brand Management – Collaborations, you will play a key role in shaping how lululemon shows up in culture through global collaborations and special projects. Reporting to the Senior Manager, Global Brand Management – Collaborations, you’ll lead the development and delivery of initiatives that create desire, expand cultural relevance, and inspire new audiences.
You will work in close partnership with Product, Brand Creative, Brand Partnerships, Strategy, Channel leads, and Regional Marketing teams to help bring collaboration stories to life across every guest touchpoint. This role requires a balance of creative thinking, precise execution, and cultural awareness to ensure every partnership reflects lululemon’s brand vision and delivers meaningful impact.
a day in the life
- Lead the development and execution of global collaboration and energy marketing initiatives including the end-to-end go-to-market process.
- Partner with Product, Brand Creative, and Channel teams to ensure storytelling, creative, and campaign assets align with brand strategy and deliver a cohesive guest experience.
- Manage day-to-day project timelines, deliverables, and cross-functional coordination to keep initiatives on track and on brief.
- Create campaign and initiative briefs for leadership reviews, partner alignment and agency onboarding.
- Track and report on campaign performance in partnership with Insights and Channel teams; help identify learnings and optimization opportunities.
- Monitor cultural trends and identify emerging opportunities that align with lululemon’s brand and purpose.
- Manage budget trackers, invoices, and administrative processes to ensure smooth execution of projects.
- Build strong relationships across global and regional partners, fostering collaboration and clear communication.
qualifications
- Bachelor’s degree or equivalent experience.
- 5–7 years of experience in brand marketing, ideally within fashion, sport, or lifestyle industries.
- Proven experience supporting cross-functional marketing initiatives, campaigns, or collaborations.
- Strong understanding of brand storytelling, cultural trends, and consumer behavior.
- Excellent organizational, communication, and project management skills; comfortable managing multiple priorities simultaneously.
- Collaborative, proactive, and able to thrive in a fast-paced, entrepreneurial environment.
- Passion for lululemon, movement, and mindful living.
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in Canada is required for this role.
Authorization to work in Canada is required for this role.
compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $81,500 – $107,000 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-Hybrid #LI-KB2
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com
. In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.