Location: Hong Kong SAR
State/Province/City: Hong Kong Island
City: Hong Kong
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Senior Manager, Brand Management (APAC)
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The APAC Brand Management team leads lululemon’s brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.
The Senior Manager, Brand Management sits within the APAC regional brand team, reporting to the regional Senior Director, Brand. A custodian of the brand, this individual will lead brand and product campaigns, from strategy development through to execution; translating the global brand vision into locally relevant initiatives that drive brand awareness, consideration and business growth across APAC. They will partner closely with global and market brand teams, as well as cross-functional brand and business partners to shape our long-term brand strategy and seasonal articulation, to drive relevance with guests across APAC.
This role requires a high level of collaboration and cross-functional engagement; bringing thought-leadership and functional expertise to multiple stakeholders and team members.
A day in the life
Strategic Leadership:
- Own the seasonal brand calendaring process across APAC in partnership with Senior Director, Brand, Senior Manager, Brand Operations, Product and market teams
- Support the AOP process, providing strategic direction and investment guidelines to market and functional teams to guide budget allocations
- Lead integrated brand campaigns across the region; both global adaptations and regionally-led initiatives, grounded in consumer insights to drive local relevance, and guest engagement
- Act as a strategic thought partner for in-market teams and regional functions, offering guidance and direction to deliver a consistent brand POV across all markets
- Partner with and influence global brand partners to drive APAC priorities, representing market needs and nuances
- Enroll APAC brand and business teams on global brand updates and strategic frameworks, driving understanding and adoption in market
- Monitor, analyze and share quarterly brand measurement results in partnership with global Insights team; developing hypotheses and actionable plans.
Team Leadership & Development:
- Lead, mentor, and grow a high-performing regional brand team to execute the seasonal brand calendar
- Provide clear direction, development feedback, and performance coaching to direct reports
- Support the Brand Director to oversee resourcing, recruitment and project allocation across the team
Integrated Campaign Execution:
- Oversee campaign GTM process and key milestones with Regional and Market teams, in partnership with Brand & Creative Operations
- Champion a consistent brand expression across diverse markets whilst allowing for local nuance and adaptation
- Develop and implement frameworks, playbooks and creative concepts to drive consistency and best practice across markets
- Set and track campaign KPIs, taking actionable learnings to inform future work
- Partner with regional marketing (Community, Creative, RBE, PR, Social, Media), Product and Digital teams to execute seasonal brand campaigns, in support of brand strategy and objectives
- Ensure timely post-campaign recaps and reporting to leadership teams
Qualifications:
- 10 - 12 years in an integrated brand marketing role, including experience managing and developing a team
- Proven ability to lead brand strategy and campaign execution, ideally across APAC markets
- Experience working with global brands, translating global brand strategy into locally relevant initiatives
- Strong understanding of and interest in consumer and marketplace trends and insights
- Confident, collaborative, and able to simplify complex situations
- Comfortable working with ambiguity, with strong drive to improve ways of working and drive clarity for teams
- Excellent project management and communication skills
- Experience working in a matrixed organization
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
#LI-RS1
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.