Brand Manager, Japan (Community/Ambassadors/Activations)

Ubicación: Japan

Estado/Provincia/Ciudad: Tokyo

Ciudad: Tokyo

Sectores Empresarial: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Who we are 
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team
The Brand & Community team is responsible for leading the integrated, cross-functional marketing process with the goal of increasing the awareness, preference and demand for our brand and products over time. 

Reporting to Head of Brand Japan, this person as Brand Manager Japan will bring global brand plan to life in a way that is both distinctly lululemon, and uniquely local. You lead campaigns, local projects, experiences and build a plan that comprises broad and deep tactics to accelerate growth, brand awareness and long-term brand love.  You are best in the world at building relationships, online to offline tactics and enthusiastic delivery of KPI’s. Through engaging and innovative online and offline storytelling, the Brand Manager will be accountable for inspiring, educating and challenging guests to deliver against traffic, revenue and brand awareness goals. 

A day in the life: 
  • Be a hell yes for Japan market and delivering on the purpose of lululemon in this part of the world.
  • Accountable for developing and delivering into the brand and business objectives through key brand initiatives and projects 
  • Oversee Community strategy, development, and execution of the events, relationship, and social program. In addition to nation-wide execution, lead and manage Community Foundation Leads (CFL) and Community Leads from each city and store to deliver on their respective strategies ensuring all plans are ladder up to country strategy
  • Act as a partner to the regional teams in developing and localizing integrated Marketing strategy for all the channels from Social Media, PR, RBE, to Community for Tier 1-3 campaigns.
  • Work with cross functional partners to ensure we show up consistent across channels and guest touchpoints (Street, Shop in Shop, ecom, marketplace, brand comm channels etc)
  • Partner with the cross functional teams including product, retail, and ecom on a consistent basis to align on objectives, content and messaging
  • Track and measure impact of local tactics and reactions as well as budget, collating results into regular reporting and actionable insights
  • Drive a deep understanding of consumer segments (insights) and messaging hierarchy for project initiatives 

Qualifications:
  • You are passionate about sports, health and well-being. You’re someone who wants to grow as a person and thrive in a culture of leadership development and goal setting 
  • Minimum 5 - 7 years brand or integrated marketing or sports marketing background (Preferably in Retail/Apparel/Sports with exposure to Talents/Ambassadors/experiential events)
  • Have led big brand initiatives in a high growth brand such as experiential, key relationships management or influencer programs, strategic partnerships 
  • Event production experience both from strategy and production sides
  • Effective written, presentation and communication skills (English and Japanese)
  • Have strengths in strategic planning, analytic skills or consumer insights research 
  • Strong collaborative skills and proven ability to work well with others across the business in a matrix environment
  • Sports marketing or Mens brand experience is a plus
  • Consumer Brand Management experience at a cutting edge, high growth, influential global brand is a plus

Must haves:
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
  • Communicates with honesty and kindness, and creates the space for others to do the same. 
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Fosters connection by putting people first and building trusting relationships. 
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.


Beyond the Paycheck (Benefits & Perks)  

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.    


Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

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Learn more about what it's like working for lululemon in our Asia-Pacific markets: 

Apply Now

Solo se contactará a los candidatos(as) bajo consideración. Por favor, acepta nuestro mayor agradecimiento por tu interés. lululemon es un empleador que ofrece igualdad en oportunidades de empleo. Las decisiones de empleo se basan en el mérito y las necesidades comerciales, y no en la raza, el color, el credo, la edad, el sexo, el género, la orientación sexual, el origen nacional, la religión, el estado civil, la condición médica, la discapacidad física o mental, el servicio militar, el embarazo o el parto y condiciones médicas relacionadas o cualquier otra clasificación protegida por leyes y ordenanzas federales, estatales o provinciales y locales. Hay servicios de adaptacion razonables disponibles para personas calificadas con discapacidades, previas a solicitud. Esta póliza de Igualdad de oportunidades de empleo se aplica a todas las prácticas relacionadas con el reclutamiento y la contratación, la compensación, los beneficios, la disciplina, la transferencia, la terminación y todos los demás términos y condiciones de empleo. Mientras la gerencia es principalmente responsable de asegurar que se implementen las pólizas de igualdad de oportunidades de empleo de lululemon, usted comparte la responsabilidad de garantizar que, mediante sus acciones personales, las pólizas sean efectivas.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.