Emplacement: Hong Kong SAR
État/Province/Ville: Hong Kong Island
Ville: Hong Kong
Unité commerciale: Store Support Centre (SSC)
Type d'heure: Full-time
Creative Director, APAC
Description et exigences
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this role
Brand Creative is charged with elevating the brand in a way that drives an inspired understanding of the stories that underpin and uniquely define lululemon. More specifically, the team is responsible for the consistent creative expression of the lululemon brand internally, and externally across every guest touchpoint and experience… from an ethos, brand language, naming and communications standpoint, as well as the holistic expression of the guest journey, how the brand comes to life both visually and experientially, as well as the in-store guest experience.
The Creative Director is responsible for driving the creative for design focused initiatives, campaigns and integrated marketing as well as directing agency creative for Regional and in-market campaigns. They will help drive awareness and engagement with new and existing guests through visual storytelling that brings the brand to life. The role will connect with the Global Brand Creative team to help build in-market creative based on the brand and platform foundations to drive a consistent and distinct narrative globally with a uniquely local point of view.
A day in the life:
Campaign Development
- Develop Creative that resonates with aspirations of current and new guests helping to define a unique and ownable position for the brand and RTB against competitors in the space to drive brand awareness and loyalty.
- Push to elevate the brand through visually stunning creative and storytelling across channel being mindful of the guest journey and of the Global Brand Creative Vision
- Discover and deliver new and engaging innovation stories that move our guests from need to want - moving the needle on brand consideration.
- Define and curate the outsourcing of agencies, and talent to deliver projects in excellence.
- Accountable for leading the standards and consistency of Brand Identity and voice across key brand activities and guest engagement channels.
- Responsible for “on-time” delivery of assets and needs for creative projects
- Drive consistency across channels (in-store, social, ecomm, digital)
- Identify creative resource needs for projects from brief to execution
Qualifications:
- BA or BFA preferred with a focus in Design, Writing or Fine Arts
- Have experience with art directing integrated marketing campaigns, retail and branded design projects and experiences
- 7+ years with experience at the Creative Director level in a creative agency and or in-house creative team
- 7+ years managing highly skilled and multidisciplinary creative teams
- Have led teams in the creation and launch of highly successful integrated marketing campaigns across multiple media touchpoints
- Highly collaborative and cross-functional leader
- Experience working with a global brand
*Please attach your portfolio upon your application to the role*
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
Beyond the Paycheck (Benefits & Perks)
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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Learn more about what it's like working for lululemon in our Asia-Pacific markets:
Nous ne communiquerons qu’avec les candidats retenus. Nous vous remercions avec notre profonde reconnaissance pour l’intérêt que vous nous portez. lululemon souscrit au principe de l’équité en matière d’emploi. Les décisions d’embauche sont basées sur le mérite et les besoins de l’entreprise; et non sur la race, la couleur, la croyance, l’âge, le sexe, le genre, l’orientation sexuelle, l’origine nationale, la religion, l’état familial, la condition médicale, le handicap physique ou mental, le service militaire, la grossesse, l’accouchement et les conditions médicales connexes, ou tout autre motif protégé par les lois et les ordonnances fédérales, provinciales ou de l’état, et locales. Des aménagements raisonnables sont offerts aux personnes admissibles souffrant d’un handicap, sur demande. La politique d’équité en matière d’emploi s’applique à toutes les pratiques relatives au recrutement et à l’embauche, à la rémunération, aux avantages sociaux, à la discipline, aux transferts, à la cessation d’emploi et à toutes les autres modalités et conditions d’emploi. Bien que l’équipe de direction soit principalement responsable de la mise en œuvre des politiques d’équité en matière d’emploi de lululemon, vous partagez également la responsabilité de vous en assurer, que par vos actions personnelles, les politiques sont respectées.
lululemon s’engage à fournir des accommodements raisonnables pour les candidats avec un handicap. Si vous souhaitez qu’un membre de notre équipe communique avec vous pour un soutien personnalisé, écrivez-nous à accommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.