Emplacement: Japan
État/Province/Ville: Tokyo
Ville: Tokyo
Unité commerciale: Store Support Centre (SSC)
Type d'heure: Full-time
Manager, Digital Marketing, Japan
Description et exigences
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Digital Marketing Team is a team that works very closely with cross-functional partners, such as E-commerce, Brand and Communication and Retail teams. The team manages a variety of digital marketing channels to drive growth across the full-funnel with a focus on acquisition, retention and reengagement. We are experts in digital and make data-driven decisions to meet KPIs including but not limited to metrics such as reach, engagements, traffic, revenue and ROAS.
A day in the life
- Own and lead full-funnel media strategy to achieve both brand and business objectives
- Lead digital performance marketing across key media channels such as Paid Search, Social, Media, Affiliate and Influencer marketing
- Analyze and optimize digital performance campaigns towards KPIs
- Manage budget allocation across channels to drive scale and impact
- Own and develop LINE strategy from customer lifecycle design, personalized content to technology roadmap that support a localised customer experience
- Lead agency and vendor relationships to build strong partnerships that deliver results
- Champion innovation by staying ahead of digital marketing trends across categories to generate insights for new digital marketing strategies to accelerate lululemon’s growth
- Collaborate with cross-functional teams to ensure digital marketing efforts align and are lockstep with the brand and product strategies
Qualifications:
- Minimum 8 years of experience in online marketing for a leading consumer brand or tech company
- Relevant tertiary qualifications an/or experience
- Proven track record of managing media strategy and budgets across key marketing channels.
- Demonstrated experience of prioritizing and planning skills to organize and manage projects and communications activities on time and to budget.
- Strong communication skills and experience leading cross-team collaboration and projects.
- Familiar with industry best practices and market trends.
- Experience in managing a team and external agency partners.
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
#LI-YS1 #LI-Onsite
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon s’engage à fournir des accommodements raisonnables pour les candidats avec un handicap. Si vous souhaitez qu’un membre de notre équipe communique avec vous pour un soutien personnalisé, écrivez-nous à accommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.