Khu vực địa lý: Hong Kong SAR
Bang/Tỉnh/Thành phố: Hong Kong Island
Thành phố: Hong Kong
Đơn vị kinh doanh: Store Support Centre (SSC)
Loại thời gian: Full-time
Art Director, Creatives
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Brand Creative team is responsible for enabling best-in-class brand storytelling and creative experiences. This team operationalizes the creative process to deliver impactful campaigns and initiatives.
A day in the life:
- Conceptualize campaign visions, original graphics, copy, and content across digital channels and integrated marketing needs.
- Serve as a category expert, driving a deep understanding of insights to create compelling creative concepts.
- Guard the brand by maintaining lululemon’s visual language.
- Adapt global campaigns for APAC markets.
- Oversee the full lifecycle of new in-region campaigns, including ideation, enrollment, playbooks, execution, and review.
- Ensure a consistent, unified brand experience across multiple mediums and channels, including e-commerce, film, social media, and advertising.
- Maintain strong connections with the global Creative team to stay updated on the brand’s creative direction.
- Ensure that all deadlines are met, workflows are efficient, and budgets and resources are effectively managed.
- Develop Creative Briefs, Strategy, and Execution in collaboration with cross-functional partners (marketing, strategy, product, R&D).
- Identify Brand Creative opportunities for consistency across channels.
- Drive concept-to-execution brand and product storytelling opportunities across various channels.
- Manage and deliver 3 projects and deliverables.
- Analyze brand and campaign performance, interpreting data to influence creative strategies and executions.
- Collaborate with cross-functional teammates to influence and enhance projects.
- Define presentation strategies, approaches, styles, and techniques to gain buy-in from cross-functional partners.
- Organize and lead cross-functional ideation sessions to help build the creative brief.
- Oversee project management, team coordination, and ensure high-quality production delivery.
- Define team/project timelines, facilitate progress, and ensure all projects successfully achieve their goals.
- Provide key input on project/initiative and resource needs for annual planning.
- Execute projects on time and within budget.
- Develop and drive Creative Initiatives based on project needs.
- Identify opportunities for professional development and growth within the team.
- Inspire the team by pushing methods, creative processes, and thinking in brand storytelling and differentiation
Qualifications:
- 8-10 years of direct experience in creative teams for large retail e-commerce or creative agency/production, specifically in the apparel/footwear industry.
- Experience working with external creative and production partners.
- Positive approach to problem-solving through analytical thinking and operational efficacy.
- Ability to prioritize multiple projects and tasks, adapt to project changes, and consistently meet deadlines.
- A genuine passion for brand creativity and creative operations.
- Must be a self-starter, critical thinker, and team player who thrives in a fast-paced, entrepreneurial environment; organized, detail-oriented, collaborative, and flexible.
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, creating space for others to do the same.
- Leads with courage, understanding that the possibility of greatness surpasses the fear of failure.
- Fosters connection by prioritizing people and building trusting relationships.
- Integrates fun and joy into their work, not taking themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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Learn more about what it's like working for lululemon in our Asia-Pacific markets:
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.