地点: Canada
州/省/市: British Columbia
城市: Vancouver
业务单元: Store Support Centre (SSC)
时间类型: Full-time
North America PR Lead
说明与要求
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
We are the go-to team for all things news, media and communications. We have our fingers on the pulse of what’s happening right now and importantly what will happen next. We’re excellent communicators inside and outside of the business and we’re helping to shape how lululemon shows up to our guests. We’re responsible for delivering top of class communication strategies, and act as a critical function for the near and long term vision of the brand. We’re connected and we connect and our goal is to enhance the reputation and visibility of the brand in North America.
Reporting to North America, PR Director, the North America, PR Lead is responsible for keeping the wheels moving on a fast and dynamic team, becoming the trusted voice of all things product, reporting and media relations. You are a champion in the way lululemon shows up, driving our communities forward through a relentless commitment to quality.
core responsibilities
The North America, PR Lead is a business critical role that is intended to support the North Amercian PR team objectives, including the below key responsibilities:
- Support the development and execution of the Americas PR strategy for major product, brand and cultural initiatives
- Operate with a measurement mindset, creating and maintaining regular coverage reporting and analysis reports for PR leadership team
- Be a product specialist, overseeing sample orders and product gifting plans for media and brand moments
- Work with an editorial mindset, bringing media research and news articles to the team for pitching ideas
- Support the preparation of internal and external media materials, including one-pagers, look books, WWMT and interview/media briefs as well as imagery, both evergreen and campaign specific.
- Support media relations execution, including relationship building with select relevant global media and influencers. This work will continue to grow as you grow in role.
- Be a key player on a talented team that is passionate about extending lululemon’s long-term brand equity and trust with media.
Qualifications
- 4-6 years of dynamic experience in the public relations field
- Formal public relations, communications or journalism education
- Excellent understanding of media measurement and analysis tools
- Exceptional written and oral communication and presentation skills – including understand of CP style and writing for press
- You know what it means to build authentic and meaningful relationships with media and influencers
- You are experienced in building and executing communications strategies and the thought of doing everything that you’ve learned a bit differently is energizing
- Passion, knowledge and involvement in yoga, mindfulness, run and/or fitness/wellness community is an asset
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in Canada is required for this role.
compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $81,500-$107,000 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
Hybrid
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-Hybrid
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.