Ort: Mexico
Bundesland/Region/Stadt: Ciudad de Mexico
Stadt: Mexico City
Geschäftsbereich: Store Support Centre (SSC)
Zeittyp: Full-time
Art Director | Mexico
Beschreibung & Anforderungen
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The Mexico Art Director will report into the NA Creative Director and dotted line to Sr. Manager, Mexico Brand Marketing. They will work on leading transcreation for lululemon’s Mexico market and will be establishing concept, look & feel, strategy and local messaging of a given project through brainstorms, moodboards and design exploration
They will bring global & NA concepts and assets to life locally—adapting these across activities, mediums and channels, creating a unified experience through lululemon’s ecosystem. They localize Global and North America assets and create net new concepts for in-region campaigns.
core responsibilities
- Lead a team to deliver world-class work on Mexico’s small to large campaigns with a high level of creative concept, design and exploration of groundbreaking media techniques to raise the bar and drive the creative vision forward
- Lead the transcreation of Global and North America concepts and assets into Mexico’s region, adapting creative across channels and touchpoints to ensure cultural relevance, local resonance, and consistency within lululemon’s brand ecosystem
- Inspire, lead, and direct a team of a Graphic Designer, Translator, and creative working teams in creative development and channel executions
- Work daily with Mexico Brand Marketing Managers to interpret brand briefs, partner with Brand Management to develop creative strategy, and deliver top-level creative that aligns with the strategy and drives business impact
- Partner with Mexico’s channel partners and internal stakeholders to ensure creative work is strong and will deliver in each channel
- Adhering to Globally established Brand Visual Identity and Creative direction across all projects
- Guard the brand, maintaining lululemon’s visual language across mediums and channels including Mexico’s eComm, digital channels, in-store windows, VM, film, social media, events and advertising
- Oversee occasional photo and film shoots including pre-shoot conceptualising, sourcing and directing photographers and videographers, selecting talent and locations
- Work in a fast-paced, hands-on environment that requires flexibility, imagination, a can-do attitude, a sense of fun, and the desire to learn and grow.
- Interpret creative feedback and data into iterative design. A multi-revision process is often part of our work.
- Have a high level of taste and aesthetics, well versed in industry leading trends and creative minds.
qualifications
- 5+ years of experience at a design agency and/or in-house design team.
- Must be well versed in creating for and delivering into social, interactive and emerging platforms
- Proven experience in designing for global brands in digital, print, and environmental with a track record of delivering robust visual design
- Ability to develop ideas from concept to execution utilizing your vast knowledge of strategic branding, retail environments, paid and owned marketing channels.
- Excellent verbal and written communication in English & Spanish
- Excellent design, typography, and layout skills
- Be creative and bring a fresh perspective while working within the brand and project parameters
- Experience with 3D modeling, illustration, and photoshoot direction is a plus
- Able to translate a large branding idea to multiple touch points in all channels
- Capable of juggling multiple projects within tight deadlines
- Self-motivated and able to work independently, with excellent time management skills and a strong work ethic
- Strong ability to take and interpret cross-functional feedback and refine the work in order to answer it
- Advanced skills in Adobe programs including Photoshop, Illustrator, and InDesign. Understanding of After Effects, Keynote, PPT, HTML5, 3D Modeling software, Jira, SmartSheet and Microsoft Office Suite
- Fluency (Written + Verbal) in English and Spanish required
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
who you are
- You love to take initiative and work well within a team
- You’re a strategic problem solver who’s self-motivated, productive and efficient
- You have sharp attention to detail and are a champion of consistency
- You love working in a fast paced environment
- You live and breathe the SweatLife, practice self-awareness, are goal oriented and have a strong desire for constant self improvement
- You have a positive attitude, egoless nature, and entrepreneurial spirit
- You have a portfolio showcasing outstanding creative thinking
additional notes
Authorization to work in Mexico is required for this role.
workplace arrangement
Hybrid: In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
quiénes somos
lululemon es una compañía innovadora de ropa deportiva para yoga, running, entrenamiento y otras disciplinas atléticas. Somos referentes en telas técnicas y diseño funcional, creando productos y experiencias transformadoras que apoyan a las personas a moverse, crecer, conectar y estar bien. Nuestro éxito se debe a productos innovadores, un fuerte enfoque en tiendas, compromiso con nuestra gente y las increíbles conexiones que creamos en cada comunidad. Como empresa, nos enfocamos en generar un cambio positivo para construir un futuro más saludable y próspero. En especial, esto incluye crear un entorno equitativo, inclusivo y orientado al crecimiento para nuestra gente.
sobre este equipo
Mexico Art Director reportará al NA Creative Director e indirectamente a la Sr. Manager, Mexico y NA Brand Marketing. Liderará la transcreación para el mercado de México y establecerá conceptos, look & feel, estrategia y mensajes locales de cada proyecto mediante brainstorms, moodboards y exploración de diseño.
Darán vida a los conceptos y activos globales y de Norteamérica para el mercado local, adaptándolos a actividades, medios y canales, creando una experiencia unificada en el ecosistema de lululemon. Localizarán materiales Globales y de NA y crearán conceptos completamente nuevos para campañas regionales.
responsabilidades principals
- Liderar a un equipo para entregar trabajo de calidad premium en campañas pequeñas y grandes de México, elevando el nivel creativo, explorando diseño e innovando en técnicas de medios.
- Dirigir la transcreación de conceptos y activos Globales y de Norteamérica para la región de México, adaptando la creatividad en canales y puntos de contacto para asegurar relevancia cultural, resonancia local y consistencia con el ecosistema de marca de lululemon.
- Inspirar, guiar y dirigir a un equipo compuesto por un Diseñador Gráfico y equipos creativos en el desarrollo y ejecución de piezas.
- Colaborar diariamente con los Managers de Marketing de Marca México para interpretar briefs, asociarse con Brand Management para desarrollar estrategia creativa y entregar ideas de alto nivel que impulsen resultados de negocio.
- Colaborar con los equipos de canal de Marketing de México y stakeholders internos para asegurar que el trabajo creativo sea sólido y eficaz en cada canal.
- Adherirse a la Identidad Visual y Dirección Creativa global en todos los proyectos.
- Proteger la marca, manteniendo el lenguaje visual de lululemon en todos los medios y canales, incluyendo eComm, canales digitales, vitrinas en tienda, VM, film, redes sociales, eventos y publicidad.
- Supervisar ocasionalmente sesiones de foto y filmación, incluyendo preproducción conceptual, búsqueda y dirección de fotógrafos y videógrafos, selección de talento y locaciones.
- Trabajar en un entorno dinámico y práctico que requiere flexibilidad, imaginación, actitud positiva, sentido de diversión y deseo de aprender y crecer.
- Interpretar retroalimentación creativa y datos para iterar diseños; nuestro trabajo suele requerir múltiples revisiones.
- Demostrar un alto nivel de gusto y estética, con conocimiento sólido de tendencias de la industria y referentes creativos.
qualifications
- 5+ años de experiencia en agencia de diseño y/o equipo creativo in-house.
- Experiencia sólida creando para redes sociales, plataformas interactivas y emergentes.
- Experiencia comprobada diseñando para marcas globales en digital, impresión y entornos físicos, con un historial de entregar diseño visual robusto.
- Capacidad para desarrollar ideas desde concepto hasta ejecución, utilizando conocimiento profundo de branding estratégico, retail, y canales de marketing pagados y propios.
- Excelentes habilidades de comunicación verbal y escrita.
- Excelentes habilidades de diseño, tipografía y layout.
- Creatividad y perspectiva fresca manteniéndose dentro de los parámetros de marca y proyecto.
- Experiencia en modelado 3D, ilustración y dirección de sesiones fotográficas es un plus.
- Capacidad para traducir una gran idea de marca a múltiples puntos de contacto en todos los canales.
- Capacidad para manejar varios proyectos con plazos ajustados.
- Autogestión, independencia, excelente manejo del tiempo y fuerte ética de trabajo.
- Fuerte capacidad para recibir e interpretar feedback cross-functional y refinar el trabajo en función de ello.
- Habilidades avanzadas en Adobe Photoshop, Illustrator e InDesign. Conocimiento de After Effects, Keynote, PPT, HTML5, software de modelado 3D, Jira, SmartSheet y Microsoft Office Suite.
- Capacidad sólida y confiada para hablar y escribir en español e inglés.
must haves
- Reconoce que siempre tienes elección y asumes responsabilidad personal por tu vida.
- Tienes espíritu emprendedor e innovas continuamente para lograr grandes resultados.
- Te comunicas con honestidad y amabilidad, y creas espacio para que otros hagan lo mismo.
- Lideras con valentía, sabiendo que el potencial de grandeza es mayor que el miedo al fracaso.
- Fomentas la conexión poniendo a las personas primero y construyendo relaciones de confianza.
- Integras diversión y alegría en tu manera de ser y trabajar (o sea, no te tomas demasiado en serio).
who you are
- Te encanta tomar iniciativa y trabajar bien en equipo.
- Eres una persona estratégica para resolver problemas, automotivada, productiva y eficiente.
- Tienes un agudo ojo para el detalle y eres campeón(a) de la consistencia.
- Te encanta trabajar en un entorno de ritmo acelerado.
- Vives y respiras el SweatLife, practicas la autoconciencia, eres orientado(a) a objetivos y buscas la mejora continua.
- Actitud positiva, cero ego y espíritu emprendedor.
- Portafolio que muestre pensamiento creativo excepcional.
#LI-Onsite
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.