Location: Korea, Republic of
State/Province/City: Seoul
City: Seoul
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Community Manager
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
We live and breathe the lululemon brand. We are community and industry leaders who are in the business of attracting, engaging and inspiring communities. We expand our reach through being in deep relationships, building online/offline experiences and programs to drive our vision and purpose: to elevate the world by realizing the full potential within every one of us. The community team drives the local strategy and builds a plan that comprises broad and deep tactics to accelerate growth and long-term brand love in partnerships with brand.
A day in the life:
Attract, Engage, Capture – the lululemon Community Manager is responsible for leading the team that builds brand advocacy and strengthens brand resonance by driving brand awareness and deepening engagement. Reporting to the Brand Marketing + Community Director, the Community Manager is a people and industry leader whom defines, creates and executes an integrated community strategy through an innovative mix of traditional marketing and grassroots community building. This leader is accountable for understanding how lululemon creates authentic and scalable connection points and amplifies key brand moments in Korea.
- Responsible for developing and overarching community strategies contributing to driving brand awareness and engagement in collaboration with business stakeholders.
- Oversee the community programs: Ambassadors, Sports marketing/Partnerships + Here to Be Program, Retail, Sports marketing/Partnerships and Events. By managing the direct reports to deliver on their respective strategies and KPI’s and ensuring all plans are focused on guest acquisition, guest retention, and traffic driving overall business growth.
- A day-to-day partner to key brand marketing + business stakeholders ensuring an aligned annual brand and community calendar is reflective of what is happening in each market and is specifically crafted to support the business objectives.
- Optimize global/regional community strategies and programs to maximize local relevance and acceptance.
- Lead and develop the community team to create community pipeline and continue to evolve community strategy.
- Track and measure the impact of all community initiatives and programs
- Day-to-day budget management/tracking
Qualifications:
- Bachelor’s degree in marketing or business-related field and 8+ years' experience in the marketing field
- You make connections with your community easily and effortlessly and thrive on building relationships
- Successful experience in a management position with proven ability to provide direction to other managers
- Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment
- Strategic thinker who has delivered results through execution
- Consumer experience with a youthful, cutting edge, influential brand
- Proven experience developing and driving digital initiatives from inception to execution
- Excellent managerial skills, with a reputation for being flexible, energetic, hardworking, inspirational, enthusiastic
- Eligible to live & work in KR
- Able to work in a fast paced and lively environment
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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Learn more about what it's like working for lululemon in our Asia-Pacific markets:
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.