Location: Hong Kong SAR
State/Province/City: Hong Kong Island
City: Hong Kong
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Copy Manager
Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Copy Manager, Asia Pacific plays a key role in shaping how lululemon’s brand voice shows up across one of the most culturally diverse and dynamic regions in the world.
Based in Hong Kong as a regional hub, this role operates at the intersection of global brand intent and local expression. The Copy Manager helps translate strategic ideas into narratives that resonate across APAC markets, while contributing regional perspective to the ongoing evolution of the global brand.
A day in the life
CREATIVE OVERSIGHT: Own the quality, clarity, and effectiveness of copy and storytelling across APAC.
- Develop creative briefs, copy strategy, and execution in collaboration with cross-functional partners (Marketing, Strategy, Product, R&D).
- Drive concept-to-execution of brand and product storytelling across channels (campaigns, retail, digital, film, product).
- Identify brand creative opportunities to ensure consistency and clarity within and across channels.
- Provide expert copy direction across campaigns, brand identity, film, digital, and product storytelling.
- Translate global brand intent into clear, relevant, and actionable regional copy.
- Act as the regional authority on brand voice, tone, and copy quality.
BRAND & MARKET INTEGRATION: Ensure global ideas land effectively across APAC markets and that regional insight informs brand outcomes.
- Apply cultural insight to adapt and execute global creative ideas across diverse APAC markets.
- Support markets in expressing local relevance while maintaining brand coherence.
- Collaborate with global teams on regional and global initiatives.
- Contribute APAC perspective to global briefs, concepts, and creative development.
- Interpret brand and campaign performance data to inform copy strategy and creative execution.
- Drive alignment across Brand, Creative, Retail, and Marketing teams.
OPERATIONAL & EDITORIAL MANAGEMENT:Enable clarity, speed, and consistency through ownership of copy processes and execution.
- Own copy standards, editorial quality, and approval decision-making across APAC
- Define and manage editorial workflows and approval processes to support efficient delivery.
- Ensure projects are executed on time and on budget.
- Manage and direct Tier 3 and Tier 4 creative agencies and contractors.
- Develop and drive creative initiatives based on project and business needs.
- Lead cross-functional ideation sessions to support strong creative briefs and outcomes.
- Define presentation strategies and approaches to secure buy-in from senior stakeholders.
MENTORSHIP & ENABLEMENT: Build copy capability and confidence across the organization as the first dedicated copy role in APAC.
- Act as an educational resource on copy, language, and narrative across teams.
- Mentor peers, cross-functional partners, and stakeholders on brand voice and storytelling.
- Provide clear, actionable feedback to elevate copy quality across markets.
- Support teams in applying narrative frameworks and verbal principles consistently.
Qualifications:
- Senior-level writing experience with strong strategic and executional capability.
- Expert in turning guest and consumer insights into impactful creative.
- Strong editorial judgement with a clear point of view.
- Confident conceptual thinker and creative collaborator.
- Advanced timeline management and coordination skills.
- Executive-level presentation and communication skills.
- Excellent verbal and written English.
- Background in sports, performance, lifestyle, or premium consumer brands is a strong plus.
- Additional language capability is a plus, particularly:
- Cantonese
- Mandarin
- Japanese
- Korean
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
#LI-NDN #LI-Onsite
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com
. In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.